Director, Integrated Media Planning

This is a fully remote position, open to applicants in Oregon.

📋 Description

• Create comprehensive TV media strategies for prominent agency clients managing accounts ranging from $10–30M+

• Supervise integrated planning across linear TV, CTV, and OLV/YouTube, incorporating audio, print, OOH, social, and search as required

• Plan and oversee primarily national campaigns, with local initiatives as necessary

• Concentrate on brand and performance KPIs such as reach, frequency, efficiency, response, orders, and revenue

• Utilize proprietary and first-party/third-party data to effectively target audiences and reduce duplicated reach across linear and streaming platforms

• Examine response data, audience insights, and attribution outputs to optimize ongoing campaigns and guide recommendations

• Cultivate client relationships through a deep understanding of their business and providing strategic media advice

• Present integrated media plans, campaign outcomes, insights, and actionable recommendations to clients

• Innovate and propose creative media concepts to enhance client relationships and expand media footprints

• Clearly and persuasively articulate objectives, strategies, viewpoints, and data-driven narratives

• Mentor, coach, and support planning team members and partners across departments

• Utilize and enhance proprietary agency tools, technology platforms, and attribution models

• Apply knowledge of DSPs, ACR data, and data clean rooms

• Navigate the dynamics of upfront and scatter markets across linear and CTV, including PG and PMP deals

• Prepare and present media strategy pitches for acquiring new business

• Familiarize yourself with new business categories and competitive landscapes

• Utilize data-driven storytelling to support business development

⛳️ Requirements

• A minimum of 10 years of agency media planning experience with national accounts

• Proficiency in linear TV, CTV, and performance-driven media

• Expertise in Converged TV planning

• Experience in cross-channel planning is advantageous

• Knowledge of the accelerated growth objectives of entrepreneurial agencies and clients

• Background in team and department building

• Highly analytical and data-oriented, demonstrating strong attention to detail

• Mastery of planning, measurement, and reporting tools like Nielsen, Comscore, R/F planning platforms, Commspoint, iSpot, Innovid, competitive tracking tools, MRI, or similar platforms

• Exceptional written and verbal communication skills

• Experience employing data, attribution models, and proprietary or third-party tools to enhance campaign performance

• Background in preparing and pitching media strategies for new business and fostering growth with existing clients

• Awareness of current trends and a readiness to take calculated risks

• Strong leadership, coaching, and mentoring skills

• Proactive, self-motivated, and well-organized

• Willingness to attend meetings across different time zones

• Capability to plan primarily national campaigns and local campaigns when necessary

🏝️ Benefits

• Medical, Dental, and Vision insurance

• Quarterly profit-sharing program

• 401(K) plan with employer match (and immediate eligibility)

• 4-6 weeks of PTO

• 12 paid holidays

• 12-18 weeks of fully-paid Family and Medical Leave

• Monthly Work-From-Home allowance

• Flexible First environment allowing you to work from anywhere and connect virtually or in person when feasible

• Commitment to investing in employees, technology, and tools

• Open communication and transparency regarding company performance and direction