Director HCP Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement the marketing strategy for Healthcare Professionals to enhance disease awareness, foster brand adoption, and ensure appropriate product use.

• Oversee promotional activities directed at HCPs.

• Partner with agency collaborators, commercial operations, sales, medical affairs, legal, regulatory, market access, and field teams.

• Convert brand strategy into HCP experiences across various channels including paid, owned, and earned.

• Assist in non-personal promotion, digital interaction, media planning, and optimization initiatives.

• Transform customer insights, market trends, and competitive intelligence into effective promotional strategies.

• Establish engagement priorities, messaging strategies, and promotional tactics tailored to HCP audiences.

• Produce promotional materials and customer-facing resources, such as visual aids, digital content, educational tools, and engagement instruments.

• Direct HCP peer-to-peer engagement initiatives across live, virtual, and hybrid formats.

• Assess engagement effectiveness and refine programs based on customer feedback and performance metrics.

• Manage agency partnerships, marketing budgets, scopes of work, and agency performance metrics.

• Propel planning, prioritization, governance, and execution processes.

• Foster cross-functional collaboration among Sales, Commercial Operations, Medical Affairs, Legal/Compliance, and Regulatory teams.

• Support product launches, lifecycle management, and disease awareness initiatives.

• Deliver actionable business updates to senior leadership.

⛳️ Requirements

• A Bachelor’s degree in Business, Marketing, Life Sciences, Healthcare, or a related field.

• At least 10 years of experience in the pharmaceutical, biotechnology, or healthcare sectors.

• Proven track record in developing and executing marketing, promotional, and engagement strategies focused on HCPs.

• Preferred experience in specialty pharmaceuticals, rare diseases, ophthalmology, oncology, immunology, or other specialty therapeutic areas.

• Experience in managing agencies, cross-functional teams, and marketing budgets is essential.

• Preferred experience in product launches and lifecycle management.

• Strong knowledge of FDA promotional regulations and industry compliance standards.

• Exceptional project management, organizational, cross-functional collaboration, and communication skills.

• Ability to thrive in a fast-paced, high-visibility, and dynamic environment; adept at navigating ambiguity and incomplete information.

• Willingness to travel up to 25% of the time.

• Must be authorized to work in the United States.

🏝️ Benefits

• Annual incentive bonuses.

• Equity participation.

• Health insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• 401(k) retirement plan.

• Paid time off.