Director, Growth – Product Marketing

This is a fully remote position, open to applicants in United States, +15 more locations.

📋 Description

• Take charge of product positioning and messaging tailored for creators and backers.

• Create and implement go-to-market strategies for launching products and features.

• Design, standardize, and oversee tiered launch and promotional packages.

• Develop and manage sales enablement resources, including talk tracks, competitive positioning, and training for the Outreach team.

• Spearhead demand generation initiatives such as webinars, open calls, and referral programs.

• Standardize marketing processes, tools, and briefs to enhance efficiency.

• Define and monitor performance metrics related to product adoption, enablement effectiveness, and launch package delivery.

• Collaborate with Product, Outreach, and Lifecycle Marketing teams.

• Establish product marketing and go-to-market frameworks from the ground up for Kickstarter’s global marketplace.

⛳️ Requirements

• Demonstrated experience in product marketing leadership.

• Proven ability to create scalable programs from the ground up.

• Skilled in translating product features into compelling narratives and positioning for the audience.

• Experience in sales enablement, encompassing content, tools, and training that significantly enhance performance.

• A data-driven mindset with the capability to assess success through KPIs and foster continuous improvement.

• Outstanding cross-functional collaboration skills and the ability to influence Product, Sales, and Marketing teams.

• Familiarity with CRM strategies, marketing automation, and the latest marketing technology stack.

🏝️ Benefits

• Fully virtual/remote work arrangement.

• Support available for employees located in California, Colorado, Connecticut, Georgia, Illinois, Massachusetts, Maryland, North Carolina, New Jersey, New York, Oregon, South Carolina, Virginia, Vermont, Washington, and the United Kingdom.

• An inclusive work environment fostering diversity.

• Commitment to equal opportunity employment.

• A fair and consistent interview process.