Director, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct DataSpring's growth marketing initiatives by aligning company goals with segment-specific strategies and quantifiable business results.

• Establish priorities, operational frameworks, annual planning contributions, budget proposals, performance standards, and team accountability across payer and provider markets.

• Oversee the provider segment strategy, targeting provider buyers, clinicians, and profile manager audiences.

• Manage the execution of growth marketing across both payer and provider segments.

• Foster demand generation, pipeline contributions, customer growth, event success, marketing ROI, and ongoing program enhancement.

• Create annual growth marketing plans, campaign strategies, event approaches, budget recommendations, and measurable outcomes.

• Lead the transition from a product-centric model to a segment-focused model.

• Collaborate with Sales, Account Management, Business Development, Product Marketing, Marketing Communications, Brand Marketing, Marketing Operations & Analytics, and Product Management.

• Directly supervise, mentor, and develop a multidisciplinary growth marketing team.

• Manage provider campaign design, content direction, event strategy, and the provider marketing budget.

• Establish governance and strategy for events across payer and provider segments.

• Define and oversee KPIs such as awareness, engagement, MQLs, SQLs, pipeline contributions, ROI, event success, conversion rates, and customer growth.

• Create dashboards, attribution models, and reporting systems in collaboration with Revenue Operations.

• Enhance audience strategies, campaign designs, channel mixes, content performance, event investments, and budget distributions.

• Represent growth marketing and the provider segment during conference and industry event planning.

⛳️ Requirements

• Over 10 years of experience in B2B marketing, growth marketing, demand generation, product marketing, segment marketing, or related fields.

• Proven experience in developing and leading comprehensive growth marketing strategies.

• Background in spearheading cross-functional marketing initiatives encompassing campaign strategy, content, events, digital marketing, performance marketing, ABM, and customer marketing.

• Experience in managing and nurturing high-performing marketing teams.

• Proven track record in setting marketing goals, KPIs, budgets, measurement frameworks, and operational processes.

• Demonstrated success in collaborating with executive leadership, sales, product marketing, account management, and other key stakeholders.

• A Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related discipline is required.

• Proficiency with Salesforce, Pardot/Marketo/HubSpot, DemandBase, and MS Office/PowerPoint.

• Expertise in marketing automation, CRM, demand-generation tools, performance marketing, reporting, and optimization.

• Experience with account-based marketing and strategic account planning.

• Strong analytical skills and expertise in end-to-end conversion metrics.

• Excellent written and verbal communication abilities.

• Demonstrated experience in budget and ROI management.

• Ability to prioritize, manage multiple workstreams, deadlines, and budgets effectively.

• Capability to influence senior cross-functional stakeholders without direct authority.

• Preferred experience in healthcare, healthcare technology, payer, provider, or regulated industry marketing.

• A Master's degree in Marketing, Business Administration, Communications, or a related field is preferred.

🏝️ Benefits

• Medical, dental, and vision coverage.

• 401(k) with company contributions and matching.

• Paid parental leave.

• Tuition assistance.

• Generous paid time off.

• Fully remote work environment.

• Professional growth support.