Director, Growth and Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the D2C growth strategy and outcomes, focusing on customer acquisition, revenue, CAC, ROAS, and other essential growth objectives.

• Direct brand and performance marketing investments across TV/CTV, paid search, paid social, digital video, Amazon, and emerging platforms.

• Manage media strategy, budget, and allocation, enhancing investment based on performance and incrementality.

• Create an experimentation engine across various channels, audiences, creative assets, offers, landing pages, and conversion experiences.

• Collaborate with the Creative team to develop initiatives that strengthen the Ting brand and encourage action.

• Identify and expand new growth prospects throughout the D2C funnel.

• Manage relationships with agencies and media partners, ensuring accountability for results.

• Oversee the marketing data and technology ecosystem, including systems, integrations, and processes.

• Lead marketing measurement and attribution efforts, covering CAC, LTV, ROAS, incrementality, funnel performance, and channel efficacy.

• Ensure the accuracy, connectivity, and actionability of marketing data across platforms and customer interactions.

• Manage marketing reporting and dashboards.

• Collaborate with Product and Engineering on tracking, data integrations, conversion signals, and marketing technology requirements.

• Supervise marketing processes and operations throughout planning, execution, measurement, and optimization.

• Manage marketing technology and measurement partners while assessing improvements to the marketing stack.

• Report to the Head of Marketing and work closely with Creative, Product, Engineering, Finance, and external partners.

⛳️ Requirements

• Over 10 years of experience in growth marketing, D2C, performance marketing, and/or marketing operations.

• Demonstrated success in owning and scaling significant consumer marketing investments across brand and performance marketing.

• Strong understanding of customer acquisition economics and marketing analytics, including CAC, LTV, ROAS, attribution, incrementality, and forecasting.

• In-depth knowledge of marketing data, measurement infrastructure, tracking, attribution, and MarTech systems.

• Experience in connecting data across advertising platforms, websites, e-commerce, CRM/lifecycle systems, and BI environments.

• Proven experience in building measurement and experimentation frameworks that accurately identify growth drivers.

• Exceptional analytical skills with the ability to convert complex data into clear insights, decisions, and investment strategies.

• Strong creative judgment and an understanding of how brand and performance marketing collaborate to drive growth.

• Experience in managing agencies, vendors, and technology partners.

• Excellent cross-functional leadership abilities and proficiency in working effectively across Marketing, Creative, Product, Engineering, and Finance.

• A proactive approach with the capacity to transition seamlessly between strategy and execution.

🏝️ Benefits

• Competitive compensation.

• Comprehensive benefits package.

• Opportunities for professional development.