Director, GLP-1 & Cardiometabolic Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the product marketing strategy for Omada Health’s GLP-1 and cardiometabolic health offerings.

• Assist in the marketing for new program development, ensuring distinct positioning, commercial execution, and the introduction of new offerings to the market.

• Act as a strategic collaborator with commercial, product, and clinical leadership.

• Manage product messaging, go-to-market strategies, and sales enablement initiatives.

• Create positioning and value narratives tailored to different buyer segments, utilizing a rapid market-to-field feedback loop to develop assets.

• Collaborate with sales, consultant relations, channel teams, and customer-facing teams to gain insights into win/loss drivers.

• Transform field insights into enhanced messaging, sales tools, and strategic recommendations for product and commercial initiatives.

• Conduct a regular win/loss forum that incorporates competitive insights.

• Facilitate feedback loops among Sales, Consultant Relations, channel teams, Product Marketing, and Strategy.

• Collaborate with Product, Clinical, and Thought Leadership to convert programs and evidence into compelling messaging and proof points.

• Establish annual product marketing priorities and craft unique value stories for employers, consultants, payers, and other buyers.

• Develop offer packaging, pricing suggestions, comparison tools, business-case tools, and guarantee messaging.

• Create and enhance pitch decks, discovery guides, competitive responses, proof points, and business-case tools.

• Partner with sales leaders on key opportunities and address clinical, operational, and economic objections.

• Equip consultants, PBMs, and channel partners with messaging, use cases, and materials tailored to their channels.

• Collaborate with Customer Effectiveness to train and test messaging and tools in genuine buyer discussions.

• Support commercial readiness for the new GLP-1 and cardiometabolic offerings.

• Lead launch planning and optimize post-launch activities.

• Keep messaging and tools updated as capabilities, evidence, and market dynamics evolve.

• Oversee and mentor one product marketer while retaining direct responsibility for strategic initiatives and core deliverables.

⛳️ Requirements

• 10+ years of experience in B2B marketing, including at least 5 years in healthcare and life sciences.

• Preferred experience in virtual care, digital health, health plans, PBMs, or pharmaceuticals.

• Proven history of crafting product marketing strategies for complex, multi-stakeholder buying processes.

• Understanding of how employers, health plans, PBMs, and benefits consultants assess clinical and economic value.

• Expertise in buyer research, competitive intelligence, positioning, messaging, go-to-market planning, product launches, and sales enablement.

• Capability to set direction and independently create presentations, business case narratives, competitive responses, and launch messaging.

• Experience delivering field-ready work promptly, within weeks rather than quarters, on a lean team.

• Proven track record of collaborating directly with sales and customer-facing teams to convert deal-level feedback into actionable insights.

• Ability to distill complex clinical, product, and economic information into clear, credible content for various buyers and stakeholders.

• Proficiency in influencing decisions and aligning commercial, product, clinical, and marketing teams without formal authority.

• Experience in directly managing and developing marketing talent.

• Familiarity with defining KPIs and utilizing qualitative and quantitative feedback to gauge buyer comprehension, field readiness, competitive conversion, and adoption.

• Bachelor’s degree in a relevant field.

🏝️ Benefits

• Competitive salary with a substantial annual cash bonus.

• Equity grants.

• Employee stock purchasing plan (ESPP).

• Remote-first work-from-home culture.

• Flexible Time Off to allow you to rest, recharge, and connect with loved ones.

• Generous parental leave.

• Comprehensive health, dental, and vision insurance, with above-market employer contributions.

• 401k retirement savings plan.

• Lifestyle Spending Account (LSA).

• Mental Health Support Solutions.