Director, Global MSP Marketing

This is a fully remote position, open to applicants in Connecticut.

📋 Description

• Define and spearhead Mimecast's global marketing strategy for its Managed Service Provider (MSP) business.

• Lead an international team while collaborating with the Global Head of MSP and regional MSP leaders.

• Take ownership of the global MSP marketing strategy, annual plan, and budget.

• Align regional objectives and KPIs with MSP leaders and corporate marketing initiatives.

• Serve as the representative for MSP marketing in executive forums.

• Oversee MSP recruitment programs, which include developing partner value propositions, targeted outreach, and onboarding communications.

• Generate pipeline and revenue through cross-sell, upsell, and new business campaigns.

• Create scalable campaign kits and joint marketing plans for regional teams.

• Manage MSP marketing and sales enablement, encompassing playbooks, messaging, co-brandable assets, training and certification support, as well as partner portal experiences.

• Lead lifecycle marketing efforts covering partner communications, community engagement, advocacy, recognition, and customer success stories.

• Utilize feedback and engagement data to enhance satisfaction and retention.

• Supervise MSP events, partner conferences, advisory councils, tradeshows, and regional activations.

• Manage digital, social, content, and third-party media initiatives for lead generation.

• Take responsibility for marketing performance and ROI using tools such as Salesforce, Marketo, and Tableau.

• Report on pipeline, acquisition, growth, engagement, and retention metrics.

• Collaborate with sales and BDR teams to optimize investment strategies.

⛳️ Requirements

• Proven experience in leading global partner or channel marketing teams, managing multi-regional budgets and agencies, and driving strategy through regional execution.

• Demonstrated experience marketing to MSPs or other channel partners, including recruitment and retention programs, preferably in cybersecurity or SaaS sectors.

• Comprehensive marketing expertise in IT, software, or SaaS domains.

• Capability to independently establish channel marketing strategies, allocate investments, and lead complex programs across various regions.

• A strong track record in demand generation and campaigns that yield measurable pipeline and revenue growth.

• Experience in developing partner enablement and co-marketing programs at scale.

• Aptitude to work within a matrix organization and influence senior global and regional stakeholders without direct authority.

• Excellent communication and executive presentation skills.

• Experience in engaging senior leaders and partners effectively.

• An analytical mindset towards marketing performance and ROI.

• Initiative to manage multiple priorities across various regions and time zones.

• A bachelor's degree or equivalent in marketing, communication, or a related field.

• Successful completion of relevant background checks.

🏝️ Benefits

• Comprehensive benefits package.

• Incentive plans.

• Additional benefits in accordance with company policy and local regulations.

• Equal Opportunity and Affirmative Action Employer.

• Interview adjustments or accommodations available for disabilities or other reasons.