Director, Global Field & Channel Marketing

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Formulate and implement global field marketing strategies that are in line with corporate growth objectives, pipeline targets, and revenue goals.

• Assist channel priorities and partner engagement in collaboration with the Director of Channel Marketing.

• Manage field-sourced and field-influenced pipeline contributions across targeted segments and regions.

• Facilitate partner-sourced pipeline through coordinated channel programs.

• Create account-based marketing programs, territory plans, whitespace strategies, and initiatives for regional growth.

• Establish scalable planning frameworks, playbooks, campaign models, reporting standards, and global best practices.

• Leverage customer, competitive, and market insights to inform regional strategies, program designs, and investment choices.

• Direct integrated regional programs encompassing events, digital initiatives, content, partnerships, and outbound channels.

• Define strategies for conferences, regional events, roadshows, webinars, and customer engagement experiences.

• Design executive engagement programs, including advisory boards, executive roundtables, customer councils, leadership dinners, and strategic experiences.

• Lead, mentor, and nurture a team of field and channel marketing professionals.

• Collaborate with regional sales leaders on planning, forecasting, and performance evaluations.

• Work in partnership with Revenue Marketing, Product Marketing, Customer Success, RevOps, Channel, and Sales leadership to execute go-to-market strategies.

• Team up with the Director of Channel Marketing on regional co-marketing initiatives and partner ecosystem expansion.

• Oversee and forecast global field marketing budgets, optimizing resource allocation.

• Monitor pipeline contributions, opportunity progression, deal acceleration, attribution, and ROI in conjunction with RevOps.

• Convert performance insights into actionable recommendations for leadership.

• Advocate for AI-powered marketing, intent data, predictive analytics, and contemporary MarTech solutions.

⛳️ Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent practical experience.

• Over 10 years of progressive B2B marketing experience, particularly in global or multi-region field marketing leadership within enterprise SaaS; cybersecurity experience is highly preferred.

• Proven track record of owning or significantly influencing pipeline and revenue targets, including outcomes from field-sourced and field-influenced efforts as well as partner-sourced results.

• Experience in developing account-based marketing programs and territory strategies for enterprise and strategic accounts.

• Direct experience in leading and developing field marketing managers, including team structure, setting priorities, performance management, and professional growth.

• Practical experience in building and executing field strategies across various regions and countries.

• History of collaboration with Sales leadership, RevOps, Revenue Marketing, Product Marketing, and Channel teams.

• Expertise in creating executive engagement programs and managing significant conferences, regional events, partner activations, and customer experiences.

• Ability to manage substantial budgets, forecast investments, evaluate ROI, and present performance insights and recommendations to senior leadership.

• Proficiency with CRM, marketing automation, intent and predictive data platforms, event technology, analytics, and AI-enabled marketing tools.

• Strong strategic, operational, communication, negotiation, and stakeholder management skills.

• Capability to lead through influence in a dynamic global environment.

• Must have legal authorization to work in the United States or Canada.

🏝️ Benefits

• Second Fridays: a company-wide day off on the second Friday of each month, excluding November and December due to the holiday schedule; subject to change.

• Comprehensive global benefit coverage.

• Paid parental leave, structured according to regional/government requirements.

• Generous paid parental leave in the U.S. for areas without government-funded leave.

• Extensive adoption and fertility support.

• Competitive time off policies worldwide.

• Wellbeing resources available.

• Wellness allowance provided.

• Complimentary mindfulness app membership.

• Wellness Wednesdays encouraged.

• Global Volunteer Day initiatives.

• Company matching for non-profit contributions.

• Three volunteer days off offered.

• Monthly talent development and cross-functional meetings to support professional growth.

• Regular All Hands meetings followed by group gatherings.

• Opportunities for personal and professional growth.

• An entrepreneurial environment that balances autonomy with structured support.