Director, Field Sales

This is a fully remote position, open to applicants in United States.

📋 Description

• Build and lead a high-performing national Field Sales organization.

• Establish the team, operating model, priorities, and performance standards.

• Translate National Account strategies into exceptional retail execution.

• Recruit and develop field leaders and sales professionals.

• Optimize field resources against priority customers, markets, stores, and growth opportunities.

• Translate customer strategies, product launches, promotions, and growth initiatives into field execution.

• Develop customer-specific field plans to enhance retail execution and drive sell-through.

• Build relationships with retailer leadership at regional, district, store, and associate levels.

• Provide actionable field intelligence on competitive activity, execution gaps, inventory issues, and marketplace opportunities.

• Establish retail associate training strategies.

• Drive execution of merchandising, displays, fixtures, POP, product launches, and promotional programs.

• Develop and lead consumer activation programs.

• Establish KPIs and scorecards linking field activity to business results.

• Utilize sales data, field intelligence, CRM, and business intelligence tools to identify opportunities and enhance performance.

• Provide senior leadership with business reviews, insights, and recommendations.

• Develop and manage the Field Sales budget.

⛳️ Requirements

• 10+ years of progressive sales, field sales, retail, or commercial leadership experience within consumer products or a related industry.

• Proven experience in leading and developing geographically dispersed field sales organizations.

• Strong experience supporting major National Account retail customers and translating customer strategies into store-level execution.

• Demonstrated expertise in retail merchandising, associate training, sales activation, and field execution.

• Proven ability to build teams, develop leaders, establish performance standards, and achieve measurable sales growth.

• Strong analytical, financial, communication, and executive presentation skills.

• Ability to build strong partnerships across customers and internal functions.

• Bachelor’s degree in Business, Marketing, Communications, or a related discipline preferred.

• Significant U.S. travel and occasional weekend work required.

• Must meet employment eligibility requirements in the United States, verified through E-Verify.

🏝️ Benefits

• Equal Employment Opportunity employer.

• Reasonable accommodation for qualified individuals with disabilities.

• E-Verify employment eligibility confirmation for newly hired U.S. team members.