Director – Field Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Establish Wingstop as a recognized brand in India, starting with the inaugural restaurant opening in Bangalore.

• Adapt Wingstop’s global brand essence into a locally relevant and culturally engaging offering for Indian consumers.

• Create and implement the marketing strategy and launch roadmap for India.

• Own the brand strategy and positioning specifically for the Indian market.

• Lead the comprehensive go-to-market plan for the first restaurant opening in Bangalore, encompassing audience strategy, creative development, media, digital and social marketing, PR, influencer engagements, partnerships, local activations, and launch execution.

• Formulate an India marketing plan and investment framework that supports market entry, restaurant growth, and future expansion.

• Develop a scalable playbook for market entry and new restaurant openings for growth beyond Bangalore.

• Conduct local consumer, cultural, category, and competitive insight research.

• Establish and manage the local agency ecosystem, which includes handling RFPs, agency selection, briefings, creative development, and performance evaluation.

• Enhance ordering through brand-owned digital channels by improving conversion rates, repeat orders, and average unit volume (AUV).

• Collaborate in designing the CRM and Loyalty roadmap.

• Build national, state, and hyperlocal partnerships to drive traffic, including collaborations with Digital Service Providers (DSPs).

• Oversee the localization of global campaigns and creative assets while maintaining brand standards, tone, and visual identity.

• Provide guidance to the Brand Partner regarding marketing investments, local market priorities, and long-term brand-building strategies.

• Work alongside Regional Marketing Directors to enhance activities based on data insights and learnings.

• Identify and engage in culturally significant partnerships, influencers, events, and local happenings.

• Collaborate cross-functionally with Operations, Development, Culinary, Supply Chain, and other teams.

• Manage marketing initiatives within budget constraints, maximize ROI, and prepare performance reports and strategic recommendations for India and GSC leadership.

• Introduce innovative ideas, test-and-learn initiatives, and scalable solutions, sharing insights with the international team.

⛳️ Requirements

• At least 8 years of marketing experience, with substantial expertise in field, brand, or market-entry marketing.

• Proven ability to transform consumer and cultural insights into effective brand strategies and quantifiable commercial outcomes.

• Bachelor’s degree in Marketing or a related field.

• Experience in brand strategy, integrated marketing, media, digital, and social platforms.

• Demonstrated experience in leading agencies and managing complex cross-functional stakeholder groups.

• Strong preference for candidates with experience in building brands in India or launching into new markets.

• High willingness to travel up to 50% of the time.

• Availability to work extended hours as required, including nights, weekends, and holidays.

• Must exemplify entrepreneurial spirit, service-oriented mindset, and authentic values.

• Ability to collaborate effectively with empathy, respect, and emotional intelligence.

🏝️ Benefits

• Equal opportunities for all employees and applicants.

• Chance to work with a rapidly growing restaurant brand.

• Opportunities for international, cross-functional collaboration.

• Travel opportunities of up to 50%.