Director, Experience Strategy

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Oversee the design and enhancement of omnichannel experiences that align brand objectives with customer needs.

• Spot opportunities to innovate and activate tailored customer journeys.

• Collaborate with internal teams, clients, and agency partners.

• Lead Experience Strategy deliverables such as Website/IVA Strategy, Omnichannel Plans, and Content Plans along with recommendations.

• Work alongside Experience Strategy leadership on advanced omnichannel strategies, personalization plans, and modular content initiatives.

• Comprehend end-user needs and conduct thorough user-flow analyses to minimize friction and enhance accessibility and inclusivity.

• Ensure consistency with the overall brand strategy while creating tactical briefs and implementation documentation.

• Evaluate qualitative and quantitative data to produce actionable insights and data-driven strategic recommendations.

• Aid in organic growth and new business development initiatives.

• Partner with senior leadership to create innovative deliverables that promote client success and agency expansion.

• Exhibit a strong commitment to diversity, equity, and inclusion.

• Execute other tasks as required.

⛳️ Requirements

• A Bachelor’s degree in marketing, communications, or a related discipline.

• At least 8 years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field.

• Background in the Pharmaceutical, Biotech, or Healthcare Marketing sectors.

• Excellent communication and presentation abilities.

• Strong analytical skills, with a proven track record of utilizing data and customer research to guide strategic decisions.

• Proficient in Microsoft Office applications, including PowerPoint, Word, and Excel.

• Familiarity with digital collaboration and journey mapping tools like Miro, Mural, and Airtable.

• Basic knowledge of marketing automation and CRM platforms such as Veeva, Salesforce Marketing Cloud, and Adobe.

• Skilled in utilizing AI systems and frameworks.

🏝️ Benefits

• Competitive salaries and benefits.

• Reasonable accommodations during the interview and hiring process for qualified applicants with disabilities.

• An inclusive culture and a commitment to being an Equal Opportunity Employer.