Director, Event Strategy – Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and spearhead the enterprise event strategy and portfolio.

• Prioritize initiatives and align events with both corporate and business unit objectives.

• Collaborate with senior executives to develop leadership meetings, conferences, employee experiences, customer events, and other programs.

• Oversee the complete event execution process, encompassing strategy, concept development, planning, production, logistics, on-site execution, post-event evaluation, and ongoing improvements.

• Build and manage a high-performing team of event planners.

• Establish the team's vision, operating model, priorities, and standards.

• Foster talent development and enforce accountability.

• Manage event budgets and ensure financial performance.

• Handle forecasts and expenditures while optimizing investments.

• Negotiate contracts and maintain disciplined financial oversight.

• Facilitate cross-functional alignment and governance involving communications, business units, executive offices, legal, procurement, accounting, IT, AV, security, and other stakeholders.

• Manage relationships with agencies, vendors, venues, and production partners.

• Implement performance measurement and analytics practices.

• Assess event effectiveness, business impact, and return on investment.

• Identify potential risks and develop contingency plans.

• Report directly to the Vice President of Associate Communications.

• Supervise 4–5 direct reports.

⛳️ Requirements

• Over 10 years of progressive experience in corporate events, experiential marketing, meetings, or a related field.

• Significant responsibility for managing large, complex programs.

• Proven experience leading enterprise-scale events and executive experiences, including C-suite meetings, leadership conferences, customer events, and major corporate gatherings.

• Strong financial and operational management expertise.

• Proven track record of managing substantial budgets.

• Experience in vendor and agency management.

• Proficient in contract negotiation.

• Knowledge in risk management.

• Capability to demonstrate business impact and ROI.

• Experience in a large, complex corporate environment, such as a Fortune 500 organization or agency partner.

• Willingness to travel up to 40%, based on the number of events held annually.

• Minimum download speed of 25 Mbps and upload speed of 10 Mbps for home internet connectivity.

• A dedicated workspace free from ongoing interruptions to safeguard member PHI/HIPAA information.

🏝️ Benefits

• Bonus incentive program based on company and/or individual performance.

• Comprehensive medical, dental, and vision benefits.

• 401(k) retirement savings plan.

• Paid time off.

• Company and personal holidays.

• Paid parental and caregiver leave.

• Short-term and long-term disability coverage.

• Life insurance.

• Support for personal wellness and informed healthcare decisions.

• Fully remote work opportunity within the U.S.

• Occasional travel to Humana offices for training or meetings.

• Dedicated workspace and internet requirements to facilitate remote work.