Director, Engagement Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead impactful initiatives that enhance access to mental health care via data-driven marketing strategies.

• Report directly to the Senior Director of Customer Marketing.

• Spearhead strategic member communication programs across Lyra’s portfolio, with an emphasis on large and intricate accounts.

• Oversee and mentor a team of 7 Engagement Strategy Managers.

• Transition the team from execution-focused tasks to strategic consulting and operational excellence.

• Shift employers from mere benefits promotion to integrating Lyra’s marketing within broader operational and business objectives.

• Collaborate with Customer Success, Operations, Product & Brand Marketing, Analytics, and Finance teams.

• Develop scalable frameworks that address customer needs, enhance Net Revenue Retention, and promote efficient company growth.

• Own the team's annual strategy, budget, and quarterly initiatives.

• Establish operational strategies and governance, which include standardized tools, templates, and AI-driven processes.

• Convert data and funnel metrics into customer-oriented narratives and targeted marketing action plans.

• Create and maintain scalable marketing playbooks categorized by industry, customer tenure, segment, and product configuration.

• Analyze and report on performance, linking communication program results to business impact and customer health outcomes.

• Ensure sustainable workloads while safeguarding the team’s strategic thinking capacity.

⛳️ Requirements

• 10+ years of experience in B2B, B2B2C, or relationship-driven corporate marketing.

• A minimum of 5 years in successfully managing and developing a team.

• Experience in digital health or fast-paced technology companies is preferred.

• Proven success in formulating corporate marketing strategies that yield measurable user outcomes in high-stakes environments.

• Exceptional skill in translating complex data and metrics into engaging strategic insights for internal executives and external client benefits leaders.

• Demonstrated success in customer-facing roles, persuading diverse customer stakeholders to embrace marketing recommendations.

• Proven ability to work cross-functionally to navigate complex initiatives, manage tight deadlines, and address client account escalations.

• Capability to work independently while proactively overseeing teams and objectives.

• A background in healthcare or employee benefits is highly preferred.

• A genuine passion for mental health.

• Familiarity with JIRA, Salesforce, Tableau, Highspot, and/or Confluence is an advantage.

🏝️ Benefits

• Comprehensive healthcare coverage, including medical, dental, vision, FSA/HSA, life, and disability insurances.

• Lyra for Lyrians; coaching and therapy services.

• Equity in the company through discretionary restricted stock units.

• Competitive paid time off policies, including vacation, sick days, and company holidays.

• Paid parental leave.

• 401K plan with up to 3% matching.

• Monthly technology allowance.

• Well-being perks and activities.

• Surprise swag.

• Regular community celebrations.