Director – East Regional Brand Activation, Dermatology

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and implement regional marketing strategies that align with Pfizer’s national dermatology brand approach and local market conditions.

• Perform regional market assessments to uncover emerging trends, competitive activity, and customer insights.

• Assist in local brand marketing initiatives, peer-to-peer education programs, and patient-focused projects.

• Optimize regional marketing budgets and allocate resources effectively.

• Collaborate with Pfizer Dermatology Sales Teams to improve regional marketing execution and enhance sales force efficiency.

• Facilitate the execution of national marketing strategies and tailor materials for regional application.

• Coordinate with Market Access teams on payer and formulary projects.

• Create and disseminate region-specific marketing materials and insights.

• Spearhead the regional implementation of Pfizer’s national dermatology congress and conference strategy.

• Identify and manage regional sponsorship opportunities and local events.

• Work alongside national marketing teams to coordinate product theaters, symposiums, and educational programs.

• Provide regional business insights to guide the national marketing strategy.

• Collaborate with Medical Affairs, Sales, and Public Affairs to ensure cross-functional alignment.

• Track and evaluate marketing effectiveness using key performance indicators (KPIs).

⛳️ Requirements

• A Bachelor’s degree is required; an advanced degree is preferred.

• At least 8+ years of experience in pharmaceutical or healthcare sales or marketing, with a solid background in regional execution or product launches.

• Demonstrated capability to devise and execute regional marketing strategies that are tailored to local market conditions.

• Strong knowledge of the dermatology landscape, competitive market dynamics, and key stakeholders.

• Experience in a cross-functional setting, working collaboratively with Sales, Market Access, and Medical Affairs.

• Proficient in analyzing market data, extracting insights, and formulating actionable marketing strategies.

• Excellent communication, leadership, and project management abilities.

• Willingness to travel up to 80%, including overnight stays and weekend congress participation.

• Candidates must possess authorization to be employed in the U.S. by any employer.

• U.S. work visa sponsorship is not available for this role now or in the future.

• This position requires permanent work authorization in the United States.

🏝️ Benefits

• 401(k) plan with Pfizer Matching Contributions.

• Additional Pfizer Retirement Savings Contribution.

• Paid vacation, holidays, and personal days.

• Paid caregiver/parental and medical leave.

• Comprehensive medical, prescription drug, dental, and vision coverage.

• Bonus target of 20.0% of base salary through Pfizer’s Global Performance Plan.

• Eligibility to participate in Pfizer’s share-based long-term incentive program.

• Relocation assistance may be available based on business needs and/or eligibility.