Director, Downstream Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the go-to-market strategy throughout the entire revenue lifecycle, encompassing new business, renewals, and upselling, while representing Product Marketing in discussions and decisions at the revenue leadership level.

• Collaborate with revenue leaders to establish narratives, proof points, and resources that empower customer-facing teams to win, retain, and expand business.

• Work closely with Enablement to assess field requirements and manage the training and readiness schedule.

• Team up with Growth Marketing to define campaign themes, key topics, and the agenda for original research.

• Spearhead the Product Marketing collaboration with Communications and PR for spokesperson-led initiatives, major press events, and AI-enhanced search and discovery visibility.

• Enhance the downstream team’s AI-driven production system, including agents and workflows that convert approved messaging and sourced content into on-brand assets at scale.

• Lead, nurture, and prioritize the downstream Product Marketing team.

• Foster the usage of go-to-market materials throughout the revenue organization.

• Accelerate the production time of marketing assets via AI-enabled workflows while ensuring quality, brand consistency, and factual correctness.

• Provide finalist and executive-level sales materials for intricate enterprise opportunities.

• Ensure timely delivery of priority go-to-market programs and materials that align with revenue milestones.

⛳️ Requirements

• Over 10 years of experience in product marketing, with substantial experience in enterprise B2B or B2B2C sectors.

• More than 4 years of experience leading and developing high-performing teams.

• A proven history of owning go-to-market strategy and execution across new business, renewals, and expansion efforts.

• Extensive experience collaborating with sales, customer success, enablement, growth marketing, communications, and creative teams.

• Outstanding writing, editing, storytelling, and presentation abilities.

• The discernment to distill complex concepts for executive and customer audiences.

• Practical experience utilizing generative AI and agentic tools to enhance marketing workflows, efficiency, and scalability.

• Strong analytical capabilities and the ability to link marketing activities to measurable business results.

• A proactive and highly organized approach to managing complex programs with multiple stakeholders and deadlines.

• Willingness to travel approximately 15% of the year.

• Experience in mental health, healthcare, employee benefits, or other highly regulated industries (a plus).

• Familiarity with marketing to complex B2B2C audiences, including employers, consultants, health plans, providers, and consumers (a plus).

🏝️ Benefits

• Health, Dental, and Vision benefits commence on your first day at Spring.

• One Medical accounts available for you and your dependents.

• HSA and FSA plans, with Spring contributing up to $1K for HSAs based on plan type.

• Employer-sponsored 401(k) match of up to 2%.

• Annual allotment of no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

• Competitive paid time off policies including vacation, sick leave, and company holidays.

• Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months of tenure.

• Access to the Noom weight management program.

• Fertility care support through Carrot, with a $4,000 reimbursement for related fertility expenses.

• Access to Wellhub for fitness, mindfulness, nutrition, and sleep resources.

• Access to BrightHorizons-sponsored childcare, backup care, and elder care.

• Up to $1,000 Professional Development Reimbursement annually.

• $200 per year in donation matching.