Director, Digital Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Propel innovation and next-generation digital solutions that exceed conventional health plan offerings.

• Develop a digital strategy and roadmap, identify audience segmentation, and enhance digital advancement.

• Create, implement, and manage personalized programs that foster engagement among members, providers, and influencers.

• Set objectives and success metrics; oversee performance measurement, reporting, and analysis.

• Ensure collaboration and partnership throughout various business areas.

• Lead and nurture the digital team.

• Align technology with business requirements to deliver digital experiences for members and providers across various markets and products.

• Define the omnichannel customer experience and encourage the use of self-service channels.

• Support digital transformation by shaping organizational mindset, behavior, and culture.

• Recruit and develop a digital strategy team recognized for best practices in digital transformation.

• Manage external vendor partners that assist with digital initiatives.

• Enhance end-to-end customer experiences across products and support, care, and adoption journeys.

• Perform additional job duties as requested.

⛳️ Requirements

• Bachelor of Arts/Science (BA/BS) degree in Marketing, IT, Business, Communication, or a related field, or equivalent years of relevant experience is necessary.

• At least 10 years of experience in managing and delivering digital solutions and/or services.

• Proficient in digital strategy, social media, and digital design for customer-facing solutions (web, mobile).

• Expertise in crafting and promoting a digital experience roadmap that balances user needs with business goals.

• Strong collaborative skills and the ability to work across reporting lines with cross-functional teams.

• Exceptional analytical and communication skills, particularly in data analysis.

• Proven history of managing large-scale projects under tight deadlines.

• Experience in monitoring emerging trends in user behavior and developing solutions centered around the customer.

• Strong problem-solving capabilities.

• Presentation skills and the ability to articulate vision and insights to inspire action.

• Capability to showcase innovative solutions to complex challenges and apply technologies to business hurdles.

• Ability to engage effectively with senior executives and work autonomously.

• Passion for user-centered design in customer experiences.

• Experience in overseeing budgets.

• No specific licensure or certification is required.

🏝️ Benefits

• Bonus linked to both company and individual performance may be available.

• Extensive and comprehensive total rewards package.

• Support for employee total well-being.