Director, Digital Marketing

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and oversee both paid and organic user acquisition strategies.

• Engage and attract teacher users, as well as school and district partners.

• Manage a substantial budget for paid search, paid social, and display advertising.

• Implement website strategy with an emphasis on conversion optimization.

• Design lifecycle and email marketing programs.

• Propel B2C signups and usage through paid digital channels.

• Generate top-of-funnel leads and opportunities for the B2B sales team.

• Take ownership of website strategy and roadmap, including conversion rate optimization, automated A/B testing, and publishing via Webflow.

• Supervise the lifecycle and email marketing strategy to enhance activation and retention.

• Manage and mentor paid digital agencies and contractors.

• Create performance reports across various channels and communicate insights to leadership and partner teams.

• Collaborate with Product, Customer Success, Sales, and the broader marketing team.

• Report directly to the Chief Marketing Officer.

⛳️ Requirements

• Director-level expertise in managing a multi-million dollar marketing budget.

• Several years of practical and managerial experience in search engine marketing, including Google Ads and Bing Ads.

• Proven track record of ROI-positive campaigns across global markets.

• Extensive experience in running paid social campaigns, particularly on Meta and LinkedIn.

• Demonstrated capability to drive both B2C user acquisition and B2B demand generation.

• Experience in managing web developers and overseeing website strategies.

• Proficient in data analysis with the ability to articulate performance data and suggested actions in clear language.

• Capacity to take full responsibility for results and guide projects from conception to execution.

• Ability to work collaboratively across marketing, sales, product, and customer success teams.

• Comfort in making informed decisions with incomplete information.

• Commitment to enhancing education through technology.

• Nice to have: Experience with Iterable or similar lifecycle email platforms.

• Nice to have: Experience with Webflow, automated A/B testing, and CMS publishing.

• Nice to have: Familiarity with Looker, Metabase, Amplitude, or HockeyStack.

• Nice to have: Background in edtech or mission-driven SaaS.

• Nice to have: Experience in briefing and managing creative production for paid campaigns.

• Must have authorization to work in the United States or Canada without visa sponsorship.

🏝️ Benefits

• Flexibility to work from home.

• Unlimited paid time off.

• Employer-subsidized health insurance plans.

• Affordable dental and vision insurance premiums.

• Generous stock options vested over a four-year period.

• 401k matching available.

• Monthly wellness stipend.

• Opportunity to work on innovative AI technology that impacts educators and students.

• A mission-driven team dedicated to promoting efficient and equitable education.

• A unique culture built on relationships, trust, communication, and collaboration.