Director, Digital Experience – MarTech

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the implementation and ongoing management of digital experience and marketing technology capabilities spanning web, email, marketing automation, and prospective customer engagement platforms.

• Oversee the daily operations and optimization of enterprise digital platforms.

• Assist in the execution of authorized Digital Experience and MarTech initiatives.

• Collaborate with Technology, Data, Legal, and Compliance teams to ensure effective execution and governance.

• Promote continuous improvements centered on usability, accessibility, engagement, performance, and customer experience.

• Provide operational leadership for the organization's website ecosystem, marketing technology platforms, and future digital capabilities.

• Manage global website operations, marketing compliance, governance, optimization, and enhancement efforts.

• Oversee platform governance, user adoption, training, and readiness activities.

• Coordinate platform administration, testing, training, and change management tasks.

• Cultivate relationships with digital agencies, implementation partners, and technology vendors.

• Supervise email marketing operations and marketing automation programs.

• Support CRM and LLM readiness, implementation, customer journey facilitation, segmentation, personalization, and lifecycle marketing initiatives.

• Establish scalable processes, workflows, governance standards, and operational best practices.

• Ensure adherence to privacy, accessibility, and regulatory requirements.

• Monitor digital marketing performance and operational KPIs.

• Develop reporting and insights for leadership and stakeholders.

• Collaborate with Data & Analytics teams to enhance reporting capabilities and measurement frameworks.

• Identify opportunities to boost platform utilization, effectiveness, and customer engagement.

• Work with stakeholders to align digital marketing initiatives with business priorities and organizational goals.

• Lead and mentor the digital marketing team, including the Global Website Management Lead and Global Email Marketing Lead.

• Provide hands-on leadership and guidance for digital initiatives, ensuring high-quality delivery and operational excellence.

⛳️ Requirements

• At least 12 years of experience in digital marketing, marketing technology, website management, marketing automation, or related fields.

• Proven experience in leading digital marketing teams and managing cross-functional projects.

• Experience in implementing and optimizing digital platforms within a complex, multi-brand or highly regulated setting.

• Demonstrated experience managing agencies, vendors, technology partners, and implementation resources.

• Strong understanding of website management, AEO/LLM optimization, email marketing, marketing automation, analytics, customer engagement, and digital marketing operations.

• Familiarity with CRM platforms such as Microsoft Dynamics 365, Salesforce, HubSpot, or similar enterprise CRM solutions is preferred.

• Experience supporting CRM implementation, customer journey development, segmentation, personalization, and digital engagement programs is preferred.

• Proficiency with Adobe Experience Manager (including Assets), Adobe Analytics/Customer Journey Analytics, Adobe Journey Optimizer, Adobe Campaign, or other Adobe Experience Cloud solutions is preferred.

• Background in supporting enterprise website migrations, digital transformation efforts, or large-scale marketing technology implementations is preferred.

• Experience in insurance, financial services, or other highly regulated industries is preferred.

• Strong analytical skills with the ability to convert digital performance data into actionable insights.

🏝️ Benefits

• Competitive salary and benefits package

• Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance

• Employee Stock Purchase Plan (ESPP)

• 401k

• Student Loan Assistance

• Tuition Reimbursement

• Complimentary Mental Health & Enhanced Advocacy Services

• Paid Time Off

• Holidays

• Preferred Partner Discounts