Director, Demand Generation

This is a fully remote position, open to applicants in North Carolina, +1 more state.

📋 Description

• Develop and oversee the demand generation strategy for North America, concentrating on acquiring new business and enhancing conversion rates across all stages of the sales funnel.

• Manage a comprehensive multi-channel budget.

• Lead cohesive, multi-channel campaigns that encompass digital strategies, paid media, content syndication, email marketing, nurturing sequences, remarketing, webinars, public relations, and in-person events.

• Create account-based marketing (ABM) campaigns that transition marketing qualified accounts to sales-ready status and provide valuable insights to the Sales team.

• Design persona-driven campaigns that align with Sales’ customer insights, Product’s roadmap, vertical priorities, and regional goals.

• Collaborate with Sales and Revenue Operations to define target audience segments, lead objectives, and conversion metrics, while maintaining accountability throughout the sales funnel.

• Drive engagement and responses by developing assets, workflows, and sequences in partnership with Marketing Operations.

• Enhance paid media performance in collaboration with agency partners.

• Advise Business Development Representatives (BDRs) to boost lead follow-up, improve qualification consistency, and increase MQL-to-SQL conversion rates.

• Coordinate with the Marketing Events Manager on initiatives before, during, and after events.

• Analyze funnel performance and velocity, identify areas of drop-off, and create initiatives to enhance conversion efficiency.

• Establish and implement lead handoff, feedback loops, and performance tracking processes between marketing and Sales Development Representative (SDR) teams.

• Conduct A/B testing, optimize messaging, and analyze channel performance.

• Monitor funnel metrics such as impressions, click-through rates (CTR), MQL-to-SQL rates, and SQL-to-Opportunity rates, providing actionable recommendations based on findings.

• Report on performance and return on investment (ROI), driving continual improvement initiatives.

• Share best practices and insights throughout the global marketing organization.

⛳️ Requirements

• 8 to 10 years of experience in B2B demand generation or growth marketing, including over 3 years of leading regional programs, both integrated and ABM campaigns.

• Demonstrated success in enhancing funnel performance metrics within a B2B context (e.g., MQL conversion rates, lead-to-meeting ratios, etc.).

• Experience working collaboratively with and guiding BDR or SDR teams to enhance conversion efficiency.

• Extensive knowledge of marketing automation and CRM platforms (e.g., HubSpot) as well as CRM systems (e.g., Salesforce).

• Background in executing ABM campaigns, managing paid media, SEO/SEM, and content-driven demand generation.

• Experience overseeing agency partners and managing cross-regional and cross-functional stakeholders.

• Familiarity with the B2B SaaS, enterprise software, and/or technology industries.

• Strong understanding of North American enterprise buyer journeys.

• Experience within a global marketing organization, collaborating with regional counterparts.

🏝️ Benefits

• Flexible PTO along with US public holidays and Sick Time

• Medical, Dental, and Vision Benefits

• Excellent 401K plan with employer matching

• Life Insurance, along with short-term and long-term disability benefits

• Health & Wellness reimbursements

• Health Savings & Flexible Spending Accounts

• Employee Assistance Plan