Director, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of demand generation efforts for Dispatch and Youreka.

• Revamp the marketing strategy for the organization and its offerings.

• Direct the Business Development Representative team strategy and objectives through the current BDR team lead.

• Formulate strategy and execute campaigns hands-on initially, with plans to expand the marketing team.

• Evaluate and prioritize various channels such as paid acquisition, lifecycle/email, and organic.

• Manage the marketing automation and CRM ecosystem.

• Develop and oversee a robust, measurable pipeline in collaboration with sales.

• Identify high-converting segments, use cases, and messaging through thorough testing and analysis.

• Enhance demand-generation targeting and messaging.

• Relay insights to Product Marketing to guide positioning strategies.

• Create a content engine that includes website copy, case studies, and thought leadership materials.

• Oversee an existing marketing team and outline future role expansions.

• Establish procedures, reporting mechanisms, and KPIs.

• Construct an efficient marketing operation comprising team members, tools, and processes.

• Determine data-driven marketing investment priorities and measurable contributions to pipeline/revenue.

• Develop product positioning and messaging while supporting significant product launches and market growth.

• Report directly to the CEO.

⛳️ Requirements

• 5–10 years of marketing experience, with a specific emphasis on demand generation and program development.

• Proven experience as a startup operator who is comfortable being hands-on and developing programs with limited resources.

• Demonstrated success in owning a marketing function or team from the early stages.

• Required proven, hands-on experience managing a demand-generation/marketing function.

• Experience in managing a team under a sales-oriented compensation structure, such as a BDR, SDR, or inside-sales role, is an advantage.

• Analytical thinker with a solid understanding of which channels and tactics yield results.

• Strong written communication skills, able to translate technical or operational product value into engaging brand and content narratives.

• B2B SaaS experience is preferred.

• Experience in field service, home services, or enterprise software is a plus.

🏝️ Benefits

• An exceptional team dedicated to innovation and continuous improvement.

• Opportunities for growth and a focus on talent development, including a professional development reimbursement program.

• A fun, relaxed team atmosphere.

• A comprehensive medical, dental, and vision benefits package.

• Paid parental leave.

• 401(k) plan with company matching.

• Company-sponsored life insurance coverage.

• Short-term disability coverage.

• Long-term disability coverage.

• Wellness and adventure fund.

• Monthly personal Uber credits.

• Flexible Paid Time Off (PTO).

• 9 company holidays.

• Flexible work schedule.

• Eligibility for an annual bonus.