Director, Demand Generation – ABM

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of a comprehensive demand generation and account-based marketing pipeline strategy for around 1,300 target lending accounts.

• Develop tiered go-to-market strategies that encompass scaled demand generation, 1:many ABM, and 1:1/1:few ABM approaches.

• Enhance the shared target account list, account scoring, selection criteria, and account data in collaboration with Sales.

• Establish campaign strategies and calendars that cover email, paid media, SEO/content syndication, webinars, direct mail, and events.

• Lead the paid digital strategy across platforms like LinkedIn, Google Ads, industry publications, and programmatic channels.

• Discover and evaluate new channels, partners, and tactics to broaden pipeline sources.

• Oversee partner enablement and co-marketing strategies for Pay by Bank through the Spire partnership.

• Define, monitor, and report on MQL-to-SQL-to-opportunity and account engagement-to-opportunity conversion metrics.

• Align lead and account handoff criteria, SLAs, and feedback mechanisms with Sales leadership.

• Collaborate with Product Marketing on the creation of campaign assets, landing pages, and account-specific content.

• Work alongside Legal and Compliance teams regarding financial services advertising regulations.

• Supervise the Digital Marketing Manager and GTM Engineer.

• Manage team workflows utilizing Asana, Notion, and SharePoint.

• Handle relationships with agencies, freelancers, and vendors.

• Set performance reporting requirements for pipeline and account-based metrics and manage executive and board-level reporting narratives.

⛳️ Requirements

• Required direct experience in marketing to or working within the consumer or commercial lending sector, especially in subprime consumer or prime/near-prime installment lending.

• Minimum of 5 years of B2B demand generation experience with significant ownership of account-based marketing initiatives.

• Preferred experience in fintech, payments, or lending SaaS.

• Demonstrated success in building and scaling broad-based and account-based pipeline programs linked to revenue results.

• Strong proficiency in using 6Sense or a similar ABM/intent platform, HubSpot, and Salesforce.

• In-depth knowledge of funnel metrics and account engagement metrics, including MQL-based and account-based attribution models.

• Experience executing ABM programs and collaborating with Sales on enterprise or mid-market deal cycles and account selection.

• Ability to thrive in a dynamic, metrics-focused, PE-backed environment.

• Exceptional project management capabilities; familiarity with Asana, Notion, and SharePoint is preferred.

• Strong analytical mindset coupled with creative instincts for messaging and campaign design.

• Experience in people management or clear readiness to oversee marketing automation and GTM/RevOps specialists.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.

• Prior experience managing a Digital Marketing Manager or a similar position is preferred.

• Experience managing or closely directing a GTM/RevOps engineering function is preferred.

• Familiarity with compliance-sensitive marketing and financial services regulations is preferred.

• Experience supporting a company through PE ownership, M&A integration, or rapid scaling is preferred.

• Exposure to Clay-based data enrichment, AI agent workflows, or direct mail/gifting platforms is preferred.

🏝️ Benefits

• Performance-based annual bonus of up to 10% of base salary.

• Medical, Dental, and Vision insurance.

• 401(k) with company matching.

• Generous paid time off plus paid company holidays.

• Company-paid life and long-term disability insurance.

• Paid parental leave.

• Remote-first work environment.

• Occasional travel for team on-sites, industry events, or customer meetings.