Director, Data Strategy & Measurement

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Act as the senior advisor for AP regarding measurement, analytics, and reporting.

• Comprehend client data ecosystems, which include affiliate networks, influencer platforms, Google Analytics, CRM systems, customer databases, MMM outputs, and business intelligence tools.

• Develop measurement frameworks that link partnership marketing activities to larger business outcomes, such as attribution, incrementality, customer acquisition, and lifetime value.

• Provide guidance to clients on assessing affiliate and influencer activities alongside paid media, brand marketing, and wider customer acquisition strategies.

• Own AP's perspective on measurement and collaborate with MMM providers, analytics platforms, and measurement vendors.

• Lead analytical workstreams for enterprise clients, including program audits and strategic evaluations.

• Assist in growth strategies, forecasting, partner valuation models, and opportunity assessments.

• Convert complex datasets into actionable business recommendations.

• Work in partnership with senior client stakeholders across Marketing, Analytics, Finance, and Data Science.

• Define and manage AP's data and analytics roadmap.

• Discover automation and AI-driven insights opportunities in collaboration with Strategy and AI teams.

• Spearhead the creation of scalable reporting frameworks, dashboards, benchmarking products, and measurement tools.

• Foster innovation across APVision and future analytical capabilities.

• Enhance data literacy through training programs, workshops, and playbooks.

• Mentor teams to interpret data and effectively communicate insights to clients.

• Represent AP externally as a thought leader at conferences, webinars, and client forums.

• Generate thought leadership content on attribution, incrementality, MMM, AI, and partnership measurement.

• Cultivate relationships with key industry vendors and platforms.

⛳️ Requirements

• 8–12+ years of experience in analytics, measurement, marketing science, consulting, or data strategy.

• Proven experience working with enterprise clients and advising senior stakeholders and executive teams.

• Strong knowledge of affiliate, influencer, digital marketing, or performance marketing.

• Experience in leading teams and developing talent.

• In-depth understanding of Marketing Mix Modelling (MMM), attribution methodologies, and incrementality testing.

• Proficient in Google Analytics, Customer Data Platforms (CDPs), and Business Intelligence/dashboarding tools (such as Tableau, Power BI, Looker, or similar).

• Familiarity with data warehousing concepts and AI-enhanced analytics.

• SQL and data querying experience is preferred.

🏝️ Benefits

• 100% remote work for all employees.

• Group medical, dental, and vision coverage insurance (with opt-out benefits).

• 401K with matching contributions.

• Open Paid Time Off policy.

• Summer & Holiday Wellness Breaks in July and December.

• Time Off for volunteering and birthdays.

• Focus Fridays.

• Paid Parental Leave Benefits.

• Allowances for Wellness, Technology, and Education.

• Paid sabbatical leaves.

• Donation matching program.