Director, Customer & Partner Marketing

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Take charge of the strategy and implementation of marketing initiatives designed to enhance customer growth, create partner-sourced opportunities, and improve retention.

• Formulate customer marketing strategies aimed at cross-selling, upselling, account development, and customer retention.

• Collaborate with Account Management and Customer Success teams on revenue objectives, renewal priorities, and strategic opportunities within key accounts.

• Prioritize marketing initiatives and allocate resources to meet expansion and partner pipeline goals.

• Create targeted account-based marketing campaigns for multi-location brands, franchise organizations, and property enterprises.

• Oversee customer lifecycle marketing efforts, including campaigns, nurture programs, webinars, events, and communications with customers.

• Utilize segmentation, account intelligence, and behavioral insights to provide tailored marketing experiences.

• Transform product launches and module introductions into cross-sell and upsell campaigns.

• Assist in customer advocacy initiatives, which include references, case studies, and reviews.

• Develop co-marketing strategies with technology, integration, strategic, agency, and reseller partners.

• Create integrated campaigns, joint events, webinars, and content in collaboration with partners.

• Establish scalable partner marketing programs, processes, measurement frameworks, and ROI assessment.

• Develop partner enablement and channel programs that include campaign-in-a-box resources, co-sell assistance, partner training, and funding management where applicable.

• Advocate for AI and automation to enhance signal-based triggers, personalization, content scaling, campaign execution, targeting, and overall efficiency.

• Automate workflows and expand successful marketing programs.

• Set KPIs and reporting metrics for pipeline development, partner contributions, customer engagement, retention marketing, and revenue implications.

• Analyze performance metrics, optimize campaigns, prioritize investments, and relay insights to leadership.

• Lead and nurture a team consisting of two Demand Generation Managers and a Marketing Coordinator.

• Strategically partner with Account Management, Customer Success, Partnerships, Sales, and Product Marketing teams.

• Manage the budget for customer and partner marketing, making prioritization decisions as necessary.

⛳️ Requirements

• 8+ years of experience in B2B SaaS marketing, with a solid foundation in customer growth, demand generation, or account-based marketing.

• 5+ years of experience in customer, expansion, or channel/partner marketing, including collaboration with agency, technology, or reseller partners.

• 3+ years of experience in people management, demonstrating success in developing high-performing teams.

• Proven history of creating marketing programs that yield measurable pipeline and revenue, especially through customer cross-sell and upsell strategies.

• Experience in executing integrated, account-based, and retention-focused marketing programs targeting complex B2B buying groups.

• Strong expertise in marketing automation, CRM platforms (e.g., Marketo, Salesforce), and data-driven performance optimization, with practical experience in building AI-enabled marketing workflows.

• Excellent analytical, communication, and cross-functional leadership abilities, capable of translating strategy into quantifiable outcomes.

• Established ability to align with Sales and Customer Success leadership and effectively prioritize limited resources against competing demands.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

• Preferred: experience in marketing to multi-location, franchise, or local-business customers, or within a martech/agency ecosystem.

🏝️ Benefits

• Health insurance plans, including dental and vision coverage.

• Wellness incentives to promote healthy living.

• 401(k) plan with employer matching contributions.

• Flexible paid time off policies.

• Quarterly wellness days to recharge.

• Paid holidays to celebrate throughout the year.

• Unique employee engagement initiatives.

• Opportunities for empowering career growth and success.

• Flexible work environment to support work-life balance.

• Work-from-home culture that promotes flexibility and productivity.