Director, Creative Strategy

This is a fully remote position, open to applicants in New York.

📋 Description

• Direct the dynamic creative strategy and guidance for comprehensive paid media advertising initiatives across platforms such as Meta, TikTok, YouTube, Amazon, and display networks.

• Oversee the entire creative development process, encompassing ideation, testing, iterations, and final deliverables.

• Spearhead organic content strategies for Instagram and TikTok, which include establishing content pillars, guiding creative direction, briefing, and assessing performance.

• Create concepts and briefs for short-form video content that effectively promote products and services.

• Convert client marketing strategies and performance analytics into advertisement concepts, utilizing metrics like thumb-stop rate, hold rate, and clickthrough rate.

• Provide briefs to designers and editors for various formats, including static ads, animations, mobile-first videos, and storyboards.

• Make tactical design modifications in Figma and develop or enhance ads as necessary.

• Showcase creative work and the strategic rationale behind it to stakeholders and clients.

• Collaborate with the marketing team to monitor performance data, guiding creative iterations accordingly.

• Design efficient processes, systems, and testing frameworks.

• Mentor and elevate the skills of strategists while documenting Darkroom’s creative strategy methodology.

⛳️ Requirements

• A minimum of 2 years in a Director-level or comparable leadership position, including leading creative strategy, managing teams, and achieving performance marketing outcomes.

• At least 4 years of experience in creative strategy related to performance advertising programs, particularly focusing on short-form videos and static content.

• Proven experience in creating short-form videos and leading creative strategy on Meta.

• A digital portfolio that highlights performance ad work featuring short-form videos, motion graphics, and static ads.

• Evidence in the portfolio showing impact on metrics such as hold rate or CTR, along with strong creative diversity.

• Proficiency in storyboarding, editing, and delivering ads.

• Capability to utilize Figma for refining hierarchy and pacing.

• Expertise in Photoshop or Illustrator.

• Familiarity with metrics such as thumb-stop rate, 3-second hold, hook retention, CTR, and CPA.

• Experience leveraging AI tools like Claude, Midjourney, Perplexity, Icon, Runway, or similar to enhance creative output and efficiency.

• Background in producing ads with AI-assisted components.

• Exceptional written and verbal communication skills, along with client presentation abilities.

• Competence in providing constructive feedback to designers and editors while managing client objections.

• Ability to transform vague objectives into actionable concepts, monitor results, and independently determine iterations.

• Comfortable using Figma, including features like Auto Layout, components, and systems.

• Strong skills in the Adobe Creative Suite.

• Must possess Meta performance creative ad experience, a portfolio link with performance context, full-funnel ownership, and strong client presentation and salesmanship skills.

🏝️ Benefits

• Unlimited PTO plus US holidays.

• Remote-first work culture.

• Company-sponsored medical, dental, and vision insurance.

• 401(k) plan with company matching.

• Opportunities for profit-sharing.

• Flexible parental leave options.

• Interdisciplinary growth and professional development opportunities.