Creative Strategist – Direct Response, Full-Time or Contract

This is a fully remote position, open to applicants in Germany.

📋 Description

• Perform research on customers, markets, and competitors

• Generate innovative angles, hooks, and creative hypotheses

• Develop hooks, scripts, video sales letters (VSLs), and advertorials

• Create swipe files tailored for the DACH and US markets

• Utilize Meta Ads Manager, Triple Whale, and Rule1 for performance evaluation

• Recognize scalable concepts, creative fatigue, and suitable winners for iteration

• Collaborate on prioritizing iterations during the weekly call

• Manage the transition from strategy to production

• Produce execution-ready briefs for six video editors

• Offer creative feedback and prioritize iteration cycles

• Take ownership of your concepts and ideas within the testing roadmap and messaging playbook

• Enhance the cycle of insight, hypothesis, testing, signal, learning, iteration, and scaling

• Partner with Claude for research, hook ideation, copy iteration, and pattern recognition

• Work alongside the Founder and Head of Growth on strategy and the testing roadmap

⛳️ Requirements

• Proficiency in German at C1/C2 level

• Minimum of 2 years of experience in Direct Response Copy or Performance Creative within DTC e-commerce

• Proven track record on Meta: your own creatives have driven substantial ad spend

• Experience with brands that generate seven-figure annual revenues

• Capability to make concrete creative decisions based on data

• Familiarity with high-velocity creative testing

• Ability to create clear editor briefs and work independently

• Experience with AI-assisted creative workflows

• Submit three advertisements for which you personally developed the script or creative strategy

• Provide the highest monthly spend achieved by one of your own creatives

• List your last three roles, including brand, dates, and position

🏝️ Benefits

• Fixed monthly retainer plus a performance share based on your creatives

• Total monthly compensation can reach the five-figure range with strong performance

• 100% remote work opportunity

• Long-term engagement potential

• No exclusivity requirement

• Established creative setup with six video editors

• Small team environment, short communication lines, and the ability to genuinely influence strategy and the testing roadmap

• Direct collaboration with the Founder and Head of Growth

• Opportunity to be part of US expansion starting in Q1 2027 from the outset