Creative Strategist, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and enhance direct-response advertising across paid social platforms targeting consumer health sectors, including weight loss, GLP-1 medications, telehealth, and hair loss.

• Generate a minimum of 2 innovative concepts weekly for both video and static formats, each accompanied by a strategic approach, research insights, hooks, scripts or copy, visual direction, production and editing guidelines, and testing variations.

• Weekly optimize existing creative assets utilizing performance data to craft new hooks, concepts, formats, and static variations, while phasing out underperforming content.

• Manage concepts from inception to final execution, including directing talent and creators both on-site and remotely.

• Conduct research on target audiences, competitors, customer feedback, and cultural trends to uncover new creative angles.

• Develop scripts, hooks, headlines, calls-to-action, and ad copy tailored for various formats and stages of customer awareness.

• Provide briefs to editors, production teams, and creators, along with constructive feedback throughout the delivery process.

• Ensure alignment of concepts and direction with the Creative Director.

• Evaluate creative performance and leverage insights to inform iterations and new testing strategies.

• Collaborate with growth and media teams to ensure creative initiatives align with business objectives.

• Employ AI tools for research, ideation, scripting, visualization, and production processes.

• Confirm that concepts adhere to legal, platform, and brand guidelines prior to production.

• Contribute to the development of repeatable processes that enhance testing speed and output.

⛳️ Requirements

• A portfolio showcasing 3–5 examples of direct-response work that you have personally developed, conceptualized, or written, ideally in video format, with a clear account of your individual contributions.

• Demonstrable results associated with your portfolio pieces, including metrics such as ROAS, CPA, CAC, CTR, conversion rate, or scaled spending.

• Examples of creative iterations derived from performance insights.

• Over 3 years of experience in direct-response creative strategy for paid social media.

• Strong understanding of direct-response principles: hooks, consumer psychology, awareness stages, objections, mechanisms, offers, and proof points.

• Exceptional copywriting skills across various formats and demographics.

• A keen eye for visual composition, styling, pacing, editing, and social-first creativity for both video and static content.

• Experience in directing talent and UGC creators, including in remote settings.

• Proven ability to brief editors, creators, and production teams with actionable insights and feedback.

• Proficiency in interpreting performance metrics to inform creative strategies.

• Comfort with AI tools and a well-defined perspective on their utility.

• Ability to thrive in a high-volume, fast-paced environment, managing creative processes end-to-end while shipping numerous concepts, variations, and optimizations weekly.

• Self-motivated individual who is comfortable in a dynamic, startup-like atmosphere.

• Strong experience in performance-driven creative within weight loss, GLP-1s, telehealth, peptides, or hair loss; familiarity with advertising compliance in regulated health categories; storytelling expertise in journalism or documentary style alongside UGC; and experience in concepting for AI-generated video.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible work environment with remote work options.

• Opportunities for professional development and continuous learning.

• Collaborative and innovative team culture.