This is a fully remote position, open to applicants in Brazil.

📋 Description

• Conduct weekly evaluations of ad performance to determine which hooks, angles, and formats are effective.

• Create briefs and scripts for both video and static advertisements, including user-generated content (UGC) and founder-style pieces.

• Analyze competitors, customer reviews, and comments to identify promising angles for testing.

• Guide editors, designers, and creators to ensure that the final output aligns with the provided brief.

• Maintain a testing log to keep the team informed about previous attempts and successful strategies.

⛳️ Requirements

• A minimum of 2 years of experience in creative strategy or performance creative within DTC e-commerce brands.

• Proficient in interpreting ad account data and articulating reasons for the success of specific campaigns.

• Excellent written English skills with a strong grasp of direct response copywriting.

• Capable of generating a high volume of concepts while maintaining quality standards.

• Comfortable providing constructive feedback to editors and designers.

🏝️ Benefits

• Exposure to advertising on Meta, TikTok, and YouTube platforms.

• Familiarity with creative analysis tools such as Motion, Atria, Foreplay, or equivalent.

• A background in copywriting or short-form video content creation.