Director, Content Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Create and oversee a comprehensive content marketing strategy that aligns with client acquisition, talent acquisition, integrated marketing goals, and audience growth objectives.

• Convert audience insights, business intelligence, market trends, and industry expertise into actionable content marketing strategies targeting key audiences and verticals.

• Specify channel-specific content marketing strategies for SEO, AEO, email, paid media, and conversion pages.

• Develop and maintain a prioritized content marketing roadmap that emphasizes high-intent search opportunities, conversion-oriented landing pages, and campaign-integrated assets.

• Set content marketing standards to enhance consistency, quality, performance, and differentiation.

• Ensure quality, consistency, and performance of marketing content across digital channels and audience journeys.

• Collaborate with channel strategy leads to create SEO/AEO pages, landing pages, email marketing, lifecycle programs, and paid media assets.

• Confirm that content assets meet search intent, user needs, quality answers, and conversion objectives.

• Implement AI-assisted content marketing workflows while ensuring quality, accuracy, compliance, and adherence to brand standards.

• Standardize content quality across high-volume job and solution pages in collaboration with Web teams.

• Define and monitor content marketing KPIs such as leads, inquiries, applications, engagement, conversion rates, organic visibility, and AI-driven visibility.

• Construct attribution models that link content performance to leads, applications, and business outcomes.

• Identify bottlenecks in the funnel and prioritize high-impact optimization opportunities.

• Promote testing and continuous improvement through A/B testing, landing page optimization, and email journey iterations.

• Expand repeatable content marketing playbooks across various segments, roles, industries, solutions, and audience needs.

• Build and lead a centralized content marketing team that supports multiple audiences.

• Establish scalable operations encompassing intake, prioritization, workflows, governance, quality standards, and performance routines.

• Partner with Digital Marketing, Marketing Technology, Web, Integrated Marketing, Field Marketing, Analytics, Brand, and Communications teams.

• Manage agencies and external partners as necessary.

• Encourage continuous learning, feedback, accountability, employee engagement, recognition, and well-being.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, Business, or a related field.

• Over 10 years of experience in content marketing, digital marketing, or related leadership roles.

• Demonstrated success in B2B and B2C content marketing with measurable effects on pipeline, conversion, engagement, and revenue.

• Extensive expertise in SEO-driven content marketing strategy, understanding search intent, content performance, and AEO principles.

• Experience in leading multi-channel content marketing initiatives and developing scalable content marketing operations.

• Proven ability to build, lead, and nurture content marketing teams.

• Excellent marketing writing, editing, and storytelling skills.

• Experience in building a content marketing function from the ground up is preferred.

• Familiarity with AI-assisted content marketing tools and workflows is preferred.

• Experience collaborating closely with technical SEO, web, analytics, performance marketing, and marketing technology teams is preferred.

• Background in high-growth, performance-driven marketing environments is preferred.

• Successful completion of a background check is required as a condition of employment.

🏝️ Benefits

• Group health insurance benefits (medical, vision, dental).

• FSA and HSA healthcare accounts.

• Life and accident insurance.

• Adoption and fertility assistance.

• Paid parental leave of up to 6 weeks.

• Short-term and long-term disability coverage.

• Paid time off for vacation, personal needs, and sick time.

• Choice Time Off (CTO), up to 17 days per calendar year for new hires.

• Up to 11 paid holidays per calendar year.

• 401(k) savings and investment plan or deferred compensation plan, if eligible.

• Employer match of 100% on the first 3% of contributions for eligible employees.

• Discretionary annual bonus.

• Reasonable accommodation support for applicants with disabilities.