Director, Consumer Insights

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop Ashley's insights capability to support product, marketing, retail, and customer experience decisions.

• Create and oversee learning plans and tailored research initiatives.

• Convert vague business inquiries into clear research objectives, including survey tools, discussion frameworks, sampling strategies, analytical structures, and actionable presentations.

• Integrate research data, customer insights, business information, and supplier outputs into presentations ready for decision-making.

• Foster relationships across various functions and link insights across business divisions, channels, and stakeholder groups.

• Manage the insights repository and knowledge hub, encompassing searchable findings, source materials, reusable insights, and AI-driven synthesis workflows.

• Establish an intake and prioritization process for insights-related tasks.

• Supervise and mentor one direct report through coaching, prioritization, quality assessment, and alignment with stakeholders.

• Transform intricate research into commercially viable recommendations and compelling executive narratives.

⛳️ Requirements

• 8+ years of experience in consumer/customer insights, market research, UX research, strategy, product marketing, or customer experience; director-level experience is preferred.

• Demonstrated expertise in designing and implementing custom research, including surveys, panels, concept testing, feedback initiatives, and both qualitative and quantitative approaches.

• Experience in synthesizing data from multiple sources into compelling insight narratives.

• Capability to link consumer, customer, retail, and marketplace signals to product strategy, merchandising, pricing, and growth objectives.

• Proficient in AI-driven research and knowledge management tools.

• Comfortable working with incomplete data and limited resources while adhering to research protocols.

• Proven ability to influence within a matrixed organization.

• Experience in people management.

• Willing and able to travel for company meetings in Tampa, FL.

• Must reside in and be authorized to work in the United States.

• Bachelor's degree preferred, but not mandatory.

• Preferred: background in furniture, home goods, appliances, or other high-consideration retail/ecommerce sectors.

• Preferred: ability to gather insights from store teams, customer service, reviews, marketplace content, and digital performance metrics.

• Preferred: experience in establishing an insights or knowledge management capability.

🏝️ Benefits

• Competitive Salary

• Health, Vision & Dental Insurance

• HSA company contributions

• 401K with company match component

• Take what you need Paid Time Off

• Wellness benefits

• WFH office and cell phone/internet stipend

• A FREE MATTRESS plus an awesome Friends and Family discount!