Director, Communications

This is a fully remote position, open to applicants in California, +6 more states.

📋 Description

• Create and implement InMarket's content and brand storytelling strategy that aligns with company goals and market entry objectives.

• Define and refine key narratives, messaging, and perspectives across consumer intelligence, advertising, data, and measurement.

• Transform InMarket's data, client outcomes, research, and industry knowledge into engaging stories and unique content.

• Act as an editorial collaborator with executives and internal experts.

• Take ownership of research reports, case studies, white papers, industry insights, and flagship content from initial concept to publication.

• Collaborate with Insights, Product, Sales, and clients to uncover data points, customer stories, and market trends.

• Conduct interviews with internal and external experts to craft compelling narratives.

• Simplify complex data, technology, and measurement concepts into understandable stories.

• Create case studies showcasing client challenges, InMarket solutions, and quantifiable business results.

• Set editorial standards and processes to ensure consistency, accuracy, and quality.

• Produce executive thought leadership materials, including bylines, articles, speeches, presentations, talking points, and LinkedIn content.

• Prepare executives for public speaking engagements, interviews, panels, and other external opportunities.

• Distribute content across the website, social media platforms, email, events, sales materials, and other owned channels.

• Develop content calendars and editorial strategies.

• Work with external partners and agencies to enhance content and brand initiatives.

• Collaborate with Product, Insights, Sales, Marketing, and Executive Leadership.

• Support customer interactions, sales enablement, and broader go-to-market efforts.

• Contribute storytelling and editorial expertise to company announcements, product launches, research releases, and industry initiatives.

• Establish metrics for content performance and optimize strategies, formats, topics, and distribution methods.

• Maintain an editorial roadmap that aligns with company and commercial priorities.

⛳️ Requirements

• Over 6 years of experience in content marketing, brand storytelling, journalism, corporate communications, editorial, or a related discipline.

• Outstanding writing and editing abilities.

• Capability to clarify complex subjects in a clear, engaging, and accessible manner.

• Proven experience in developing research reports, case studies, white papers, thought leadership, and other long-form content.

• Strong editorial judgment and the ability to cultivate a unique brand voice.

• Experience interviewing executives, clients, and subject matter experts.

• Proficient in independently managing a project from concept through research, interviews, writing, editing, and final publication.

• Solid understanding of B2B audiences.

• Exceptional project management skills with the ability to juggle multiple content initiatives at once.

• Comfortable working autonomously in a fast-paced, highly collaborative setting.

• Experience in advertising, ad tech, media, consumer intelligence, data, measurement, or marketing technology is a plus.

• Familiarity with proprietary research, data, or insights is a plus.

• Background in developing customer case studies and success stories is a plus.

• Experience writing for senior executives and C-suite audiences is a plus.

• Educational background in journalism, communications, marketing, or a related field is a plus.

🏝️ Benefits

• Competitive salary

• Stock options

• Flexible vacation

• Medical insurance

• Dental insurance

• Flexible Spending Account (FSA)

• Company Matched 401(k)

• Unlimited PTO (within reason)

• Talented co-workers and management

• Agile Development Program for ongoing learning/professional development

• Paid Parental Leave

• Potential bonus and equity as part of the total rewards package