Director, Commerce Strategy – Client Partnerships

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the primary strategic advisor for key clients within major platforms such as Amazon, Walmart, Target, Instacart, and various retail media networks including Meta, Google, TikTok, along with other paid media channels.

• Spearhead integrated commerce strategies that merge retail readiness, marketplace operations, paid media, organic search visibility, and creative performance.

• Formulate and present marketplace growth strategies, annual plans, media recommendations, retail event strategies, and executive business reviews.

• Provide guidance to clients on best practices for Vendor Central and Seller Central, including catalog management, merchandising, promotions, content strategy, and inventory considerations.

• Collaborate with commerce, media, and creative teams to enhance Product Detail Pages (PDPs), Brand Stores, A+ Content, and other creative assets.

• Oversee initiatives aimed at retail readiness such as PDP audits, SEO and keyword strategies, ratings and reviews management, assortment strategy, and conversion optimization.

• Counsel clients on opportunities related to deals, coupons, Prime Day, seasonal planning, and other avenues for marketplace growth.

• Synchronize organic marketplace performance with investments in paid retail media.

• Convert client feedback into actionable follow-up steps.

• Collaborate with Finance and Practice leaders on resource allocation, pricing, profitability, and Statement of Work management.

• Establish cross-functional expectations and requirements to ensure successful client outcomes.

• Lead teams responsible for activation, commerce strategy, and the execution of creative projects.

• Keep track of marketplace trends, search visibility, competitive activities, and category dynamics.

• Assess retail media, marketplace sales, and conversion performance using dashboards, reporting tools, and commerce analytics platforms.

• Identify growth opportunities within the portfolio through marketplace support, media investment, content optimization, and integrated channel strategies.

• Provide strategic insights and forward-looking commerce recommendations to senior stakeholders of client organizations.

⛳️ Requirements

• A minimum of 7 years of experience in digital commerce, retail media, and marketplace strategy across platforms such as Amazon, Walmart, Target, Instacart, and other retail ecosystems.

• Profound expertise in Amazon Vendor Central and/or Seller Central, encompassing catalog management, retail readiness, merchandising, and promotional strategies.

• Strong grasp of PDP optimization, marketplace SEO, A+ Content, Brand Stores, ratings and reviews strategy, and content best practices focused on conversion.

• Experience in managing deals, coupons, Prime Day strategies, significant retail activations, and promotional planning across various marketplaces.

• Proficiency in retail media and paid media platforms, including Amazon Ads, Walmart Connect, Roundel, Google, Meta, TikTok, and other commerce media channels.

• Comprehensive understanding of how creative, content, retail operations, and media collaborate to drive marketplace growth.

• Familiarity with commerce analytics and measurement solutions utilized for forecasting, performance assessment, media planning, and business strategy.

• Demonstrated leadership in managing complex client relationships, integrated commerce strategies, and cross-functional teams.

• Strong executive presence with the capability to communicate marketplace insights and performance findings effectively and strategically.

• All candidates who receive an offer must successfully complete a background check.

🏝️ Benefits

• Remote-first workplace designed to foster flexibility and connection.

• Comprehensive medical, dental, and vision benefits.

• Generous retirement program.

• Thoughtful parental leave and return-to-work program.

• Flexible Time Off.

• Sabbatical opportunities.

• Paid holidays.

• Quarterly Company “Recharge” Days.

• Holiday closure in December.

• Ongoing learning and development opportunities.

• Transparent DEIB practices.

• Bonus structure based on company and client success.