Director, Client Growth

This is a fully remote position, open to applicants in Texas.

📋 Description

• Drive profitable revenue growth across a designated portfolio of banks and credit unions.

• Identify, develop, and secure new Marketing Solutions opportunities within existing Vericast clients.

• Manage a portfolio consisting of approximately 15–20 mid-market financial institutions.

• Take ownership of the entire sales cycle and serve as the primary relationship manager for Marketing Solutions.

• Cultivate executive-level relationships and identify client challenges.

• Create strategic marketing plans and secure new business.

• Retain and expand each account following the sale.

• Formulate and implement account growth strategies to enhance Marketing Solutions revenue and market share.

• Develop and sustain relationships with CMOs, Heads of Marketing, Chief Digital Officers, Retail Banking leaders, and other senior decision-makers.

• Conduct discovery sessions to identify business challenges, growth priorities, and marketing opportunities.

• Present Vericast Marketing Solutions offerings effectively.

• Create business cases and ROI-driven recommendations.

• Anticipate pipeline, opportunities, and bookings accurately.

• Collaborate with Client Strategy, Product, Analytics, Sales Enablement, Marketing, and other internal teams to create and deliver client solutions.

• Coordinate resources throughout the sales process to optimize client value and close rates.

• Provide voice-of-customer insights to product and leadership teams.

• Maintain a robust pipeline to achieve and surpass annual bookings targets.

• Generate meetings, opportunities, and a qualified pipeline.

• Utilize CRM and sales technology tools to oversee account activity, opportunity progression, and forecasting.

• Travel 50% or more as required.

⛳️ Requirements

• Bachelor's degree preferred.

• Master's degree preferred.

• 7+ years of proven B2B sales experience with a strong hunter track record.

• Experience in a marketing agency, media organization, martech company, adtech company, customer engagement provider, or a similar environment.

• Proven experience selling marketing solutions, digital marketing services, media solutions, marketing technology, or related offerings.

• Experience selling to financial institutions, including banks and credit unions.

• Experience managing strategic account portfolios and driving growth initiatives.

• Strong consultative and solution-selling capabilities.

• Demonstrated ability to meet or exceed revenue and bookings targets.

• Skill in prospecting and generating demand within existing or assigned accounts.

• Experience selling to executive and economic buyers.

• Exceptional communication, presentation, negotiation, and relationship management skills.

• Ability to manage complex sales cycles involving multiple stakeholders.

• Knowledge of digital marketing, customer acquisition and retention, personalization, analytics, campaign strategy, customer data platforms, and marketing technology ecosystems.

• Familiarity with marketing measurement, attribution, and ROI frameworks.

• Proficient with CRM platforms for pipeline management, forecasting, and tracking account activity.

• Familiar with sales enablement and content management platforms, such as Highspot and Gong.

• Proficient in Microsoft 365, including Outlook, Teams, and SharePoint.

• Ability to travel 50% or more as needed.

🏝️ Benefits

• Sales incentive/commission program.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401(k) with company match.

• Generous PTO allowance.

• Life insurance.

• Employee assistance program.

• Pet insurance.

• Workplace flexibility.

• Disability accommodations.