Director, Client Growth

This is a fully remote position, open to applicants in Texas.

📋 Description

• Drive revenue growth that is profitable across a designated portfolio of banks and credit unions.

• Identify, create, and secure new Marketing Solutions opportunities with existing Vericast clients.

• Manage a portfolio of roughly 15–20 mid-market financial institutions.

• Act as the primary sales-cycle owner and main relationship manager for Marketing Solutions.

• Cultivate executive-level relationships and identify client challenges.

• Develop strategic marketing plans and successfully close new business deals.

• Retain and expand each account post-sale.

• Oversee and enhance assigned accounts throughout the entire sales cycle.

• Formulate and implement account growth strategies to boost Marketing Solutions revenue and wallet share.

• Establish and nurture relationships with executive and economic decision-makers.

• Create strategic account plans that align with client business goals.

• Generate demand through proactive outreach, networking, and consultative engagement.

• Manage the sales cycle from prospecting to contract execution, onboarding, and continued account management.

• Conduct discovery sessions and present Vericast Marketing Solutions offerings.

• Develop business cases and recommendations driven by ROI.

• Forecast pipeline, opportunities, and bookings accurately.

• Collaborate with Client Strategy, Product, Analytics, Sales Enablement, Marketing, and other internal teams.

• Coordinate resources throughout the sales process to enhance client value and close rates.

• Provide voice-of-customer insights to product and leadership teams.

• Maintain a robust pipeline and generate meetings, opportunities, and qualified leads.

• Utilize CRM and sales technology tools to track account activity, opportunity progress, and forecasting.

⛳️ Requirements

• Bachelor’s degree is preferred.

• Master’s degree is preferred.

• 7+ years of proven B2B sales experience with a strong hunter track record.

• Experience in a marketing agency, media organization, martech company, adtech company, customer engagement provider, or similar field.

• Background in selling marketing solutions, digital marketing services, media solutions, marketing technology, or related products.

• Experience in selling to financial institutions, including banks and credit unions.

• Experience managing strategic account portfolios and growth initiatives effectively.

• Strong consultative and solution-selling capabilities.

• Demonstrated success in meeting or exceeding revenue and bookings objectives.

• Proven ability to prospect and create demand within existing or assigned accounts.

• Experience in selling to executive and economic stakeholders.

• Excellent skills in communication, presentation, negotiation, and relationship management.

• Ability to handle complex sales cycles involving multiple stakeholders.

• Knowledgeable in digital marketing, customer acquisition, customer retention, personalization, analytics, campaign strategy, customer data platforms, and marketing technology ecosystems.

• Familiar with marketing measurement, attribution, and ROI frameworks.

• Proficient in using CRM platforms for pipeline management, forecasting, and tracking account activities.

• Familiarity with sales enablement and content management platforms (e.g., Highspot, Gong).

• Comfortable working within the Microsoft 365 suite, including Outlook, Teams, and SharePoint.

• Willingness to travel 50% or more as needed.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401K with company match.

• Generous PTO allowance.

• Life insurance.

• Employee assistance programs.

• Pet insurance.

• Workplace flexibility.