Director, Category Management

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Take charge of the category management function for Daily Harvest.

• Create and uphold sales and category reporting along with performance measurement materials and routines.

• Generate insights from syndicated data and retailer-specific POS data to guide business and retailer strategies.

• Act as the internal category expert, identifying opportunities in white space, competitive pressures, and trend-driven areas.

• Pinpoint actionable insights regarding shopper demographics and purchasing behaviors.

• Collaborate with the Daily Harvest cross-functional team to craft the innovation narrative and demonstrate how products contribute to incremental retailer growth.

• Work alongside cross-functional teams, data providers, and insights platforms to execute custom research and insights studies.

• Transform data into persuasive selling narratives for customer presentations.

• Create retailer presentations for Daily Harvest, showcasing data, insights, and brand differentiators.

• Collaborate with Sales to customize materials according to retailer KPIs and priorities.

• Develop repeatable sales planning tools and templates.

• Manage assortment strategies by retailer and channel to optimize performance and reduce cannibalization.

• Conduct analyses of price and pack architecture.

• Evaluate competitive pricing and shelf dynamics.

• Lead price elasticity analysis and make pricing architecture recommendations.

• Assist in analyzing trade promotion effectiveness and promotional pricing strategies.

• Oversee shopper marketing program strategies.

• Enhance retail media efforts with shopper marketing strategies throughout the entire purchase journey.

⛳️ Requirements

• Relevant experience and knowledge to manage category management and commercialization support across the retail business.

• Capability to create and maintain sales and category reporting and performance measurement materials and routines.

• Proficiency in developing actionable insights from syndicated data and retailer-specific POS data.

• Skill in identifying white space, competitive pressures, and trend-driven opportunities.

• Ability to analyze shopper demographics and purchasing behavior using syndicated and retailer platforms.

• Experience in conducting price and pack architecture analysis across various channels and customers.

• Competence in analyzing competitive pricing and shelf dynamics.

• Expertise in leading price elasticity analysis and formulating pricing architecture recommendations.

• Capability to evaluate trade promotion effectiveness, ROI, volume lift, and efficiency.

• Skill in developing promotional pricing strategies tailored to customers and channels.

• Experience in leading shopper marketing program strategies and oversight.

• Full-time employment required.

• Work location is in Colorado, United States.

🏝️ Benefits

• Bonus.

• Equity.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Disability insurance.

• Health savings account.

• Flexible spending accounts.

• Tuition reimbursement.

• 401k match of 100% on up to 5% of eligible pay.

• Fertility assistance.

• Childcare assistance.

• 12 weeks of parental leave at full pay after six months of continuous employment.

• Employee assistance program.

• Fitness discounts.

• Wellness reimbursement.

• On-site gym access at certain locations.

• Monthly wellness newsletter.

• 120 hours of paid time off.

• 11 holidays.

• Paid volunteer time off.