Director, Campaign Operations

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Define and enhance the strategy for enterprise campaign operations, including the operating model, production processes, governance, and service model.

• Construct and refine a production model utilizing internal teams, marketer self-service options, and external agency or managed-service resources.

• Develop planning standards, templates, workflows, intake processes, and reusable components for campaigns.

• Assess and enhance timelines, velocity, throughput, quality, and predictability of campaign production.

• Manage the roadmap for campaign operations capabilities, aligning business priorities with scalable execution, personalization, and automation capabilities.

• Collaborate with teams across Marketing, Revenue, Digital, Product, Sales, IT, Analytics, Legal, and Marketing Technology.

• Provide leadership and governance for Salesforce Marketing Cloud, Workfront, Data 360, and associated technologies.

• Oversee automated customer journeys, triggered communications, and frameworks for campaign execution.

• Establish governance for campaign configuration, audience management, workflows, templates, data usage, and operational standards.

• Monitor platform performance, campaign health, deliverability, data quality, and operational reliability.

• Implement practices for testing, measurement, dashboards, reporting, and optimization.

• Manage prioritization and capacity planning frameworks for campaign operations.

• Create documentation, training programs, playbooks, and onboarding materials.

• Lead, mentor, and develop a distributed team of automation strategists and campaign producers.

• Oversee external agency and managed-service resources.

• Foster organizational resilience through documentation, cross-training, standardized processes, and scalable work methods.

⛳️ Requirements

• 10+ years of experience in marketing operations, campaign operations, marketing automation, or related marketing technology and production functions.

• Proven experience leading teams in complex enterprise settings.

• Demonstrated capability in building and managing efficient, scalable campaign production or marketing automation models.

• Strong knowledge of marketing strategies, campaign operations, marketing automation, workflow management, and production processes.

• Experience in translating business and marketer needs into technology, processes, workflows, or automation solutions.

• Track record of enhancing operational efficiency, campaign velocity, quality, and time-to-market.

• In-depth understanding of personalization, segmentation, customer journeys, testing, and campaign optimization.

• Experience managing internal production teams alongside external agencies, managed services, or other adaptable resource models.

• Strong analytical skills with a background in utilizing operational and performance data to drive prioritization and continuous improvement.

• Ability to balance strategic vision with operational execution and technical problem-solving.

• Excellent executive communication, marketing partner management, and cross-functional leadership abilities.

• Hands-on experience with marketing automation platforms, with a strong preference for Salesforce Marketing Cloud.

• Proficiency in Workfront or other enterprise workflow and work management systems.

• Experience operating within centralized marketing operations organizations or center-of-excellence models.

• Experience supporting large-scale B2B, B2C, and/or B2B2C campaign operations.

• Expertise in developing personalization programs and automated customer journey functionalities.

• Familiarity with AI-enabled marketing workflows, content operations, and campaign optimization.

• Comprehensive understanding of email, audience data, and customer communication governance, including CAN-SPAM, CCPA, GDPR, consent management, accessibility, deliverability, and privacy requirements.

• Industry background in education, EdTech, SaaS, digital learning, publishing, or similarly complex enterprise environments.

🏝️ Benefits

• Discretionary incentive bonus program with a 25% annual individual target.

• Comprehensive Total Rewards package.

• Reasonable accommodations for qualified individuals with disabilities.