Senior Director, Brand

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of and steer flagship integrated marketing campaigns from start to finish, covering briefs, agency collaborations, creative choices, integrated plans, timelines, launches, and performance measurement.

• Establish a brand strategy driven by insights and create an 18-month integrated marketing calendar targeting various categories and audiences.

• Oversee Product Marketing, which includes product positioning, go-to-market strategies, and significant product launches.

• Merge product marketing efforts with brand campaigns while collaborating with Product, Clinical, and R&D teams.

• Manage the brand budget and monitor brand health, conversion rates, customer acquisition costs, brand lift, incrementality, and media mix modeling.

• Direct PR, influencer and creator initiatives, brand partnerships, and experiential programs.

• Create unique creative content that adheres to Canadian health services and prescription treatment advertising regulations.

• Lead, mentor, and develop the Brand & Product Marketing team, which includes three direct reports and one freelancer.

• Work collaboratively with Growth Marketing, Lifecycle, Dotcom, Creative, Product, Clinical, Data, and Customer Experience teams.

• Present strategic recommendations to founders and the executive leadership team.

• Successfully deliver 1-2 integrated marketing campaigns within the first year, adhering to timelines and budget constraints.

⛳️ Requirements

• Over 10 years of experience in brand marketing within consumer or direct-to-consumer brands, with significant experience in product marketing or roles that encompass both areas.

• Experience in a tech startup or scale-up environment, preferably during a phase of rapid growth.

• Proven history of leading multi-million-dollar integrated campaigns across various platforms including TV, online video, digital, audio, out-of-home, social media, and PR, serving as the accountable owner from briefing to market launch.

• Familiarity with lesser-known brands and insights into brand-building strategies at different levels of awareness.

• Knowledgeable in product marketing and go-to-market strategies, including positioning frameworks and launch plans.

• Experience in direct collaboration with Product and Engineering teams to ensure successful product launches.

• Practical experience in brand measurement techniques, including brand tracking, brand lift studies, incrementality testing, or media mix modeling.

• Extensive experience working alongside Product/Engineering, Lifecycle, Website, and Growth Marketing teams.

• More than 5 years of team management experience, including overseeing senior individual contributors or managers.

• A portfolio showcasing specific examples that demonstrate taste, judgment, and successful outcomes.

• Legally authorized to work in Canada.

• Nice to have: experience in healthcare, wellness, pharmaceuticals, financial services, or other highly regulated sectors.

• Nice to have: familiarity with the Canadian market.

• Nice to have: experience in consumer subscription models.

• Nice to have: insights into AI's effects on brand and creative production, content, and discovery (GEO).

• Nice to have: experience in elevating a brand from challenger status to category leader.

• Nice to have: collaboration experience with in-house creative teams.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• Maternity and paternity leave policies.

• Four weeks of vacation (three weeks at any time plus one week during the holiday season).

• Competitive salary with stock option grants.

• Remote-first work model, allowing you to work from anywhere in Canada, with an optional office located in downtown Toronto.

• Opportunity to make a significant impact at a pivotal company, collaborating closely with founders and leadership on a crucial initiative in Canadian healthcare.