Director, Brand Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Celigo's brand positioning and narrative across various platforms including the website, content, campaigns, and customer interactions.

• Establish and monitor brand awareness metrics, providing updates to both marketing and executive leadership.

• Manage and enhance the website as a key driver for growth by analyzing metrics, diagnosing trends, and conducting ongoing experiments.

• Develop and implement a technical SEO strategy that encompasses site architecture, crawlability, indexation, structured data, and Core Web Vitals.

• Direct Celigo's strategy for AI-enhanced visibility, generative search, and answer engines.

• Create and execute a content strategy aimed at increasing brand awareness, establishing thought leadership, driving engagement, optimizing for SEO, and generating inbound leads.

• Supervise various content types such as blogs, social media, videos, emails, landing pages, whitepapers, and webinars.

• Spearhead creative ideation and execution for campaigns, product launches, brand initiatives, and customer lifecycle marketing.

• Leverage AI to enhance content and design production, research, and iteration processes.

• Organize the design team to meet service level agreements (SLAs) and boost marketing efficiency through templates, tools, and self-service systems.

• Build, lead, and mentor a high-performing brand, content, and creative team.

• Collaborate with teams across Marketing, Sales, Customer Success, and People, reporting directly to the Chief Marketing Officer.

⛳️ Requirements

• A bachelor's degree in business, marketing, or a related field.

• Over 7 years of experience in brand marketing, content marketing, or creative leadership positions.

• Proven ability to translate brand positioning and messaging into effective content, website, and creative outputs.

• Demonstrated experience leading teams in a rapidly growing B2B environment.

• A successful history of driving measurable brand awareness and inbound demand growth through website and content initiatives.

• Outstanding written, verbal, and visual communication abilities.

• In-depth knowledge of marketing funnels, audience segmentation, and buyer journeys.

• Familiarity with technical SEO principles, including site architecture, crawlability, structured data, and Core Web Vitals.

• Understanding of AI-driven and generative search technologies.

• Proficient in tools such as Figma, WordPress and other CMS platforms, marketing automation software, SEO, AEO, web analytics, and content analytics platforms.

• Comfortable utilizing AI in brand, content, and creative endeavors.

• Strong project management capabilities.

• Ability to balance strategic thinking with hands-on execution.

🏝️ Benefits

• Remote-first culture.

• Three weeks of vacation starting from the first year.

• Wellness days and public holidays.

• Parental leave policy.

• Comprehensive benefits package.

• Monthly technology stipend.

• Opportunities for recognition and career development.

• Competitive salary.

• Accelerated learning opportunities.

• An inclusive, high-growth work environment.