Brand Strategist

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Establish brand foundations and develop long-term strategies for clients and FieldWrk creative teams.

• Evaluate existing client brand identity materials, guidelines, and placements across various channels such as websites, social media, and qualification packages.

• Design and distribute client surveys, synthesizing insights for workshops and recommendations.

• Conduct one-on-one and roundtable interviews with employees.

• Analyze market landscapes, brand competition, positioning challenges, and establish brand health benchmarks.

• Lead on-site workshops lasting 2–3 days at client headquarters with executive leadership.

• Create tailored presentations to communicate research findings.

• Facilitate conversations around purpose, mission, vision, value propositions, and core values.

• Challenge existing assumptions and secure executive buy-in on essential messaging.

• Visit job sites and engage with client employees.

• Develop positioning, purpose, vision, value proposition, differentiation, brand pillars, audience messaging, taglines, and verbal identity.

• Present, defend, and refine strategies in collaboration with clients.

• Align strategy with business objectives, recruitment, customer experiences, and marketing efforts.

• Translate strategy into actionable direction for web, production, and social teams.

• Maintain strategic relationships with client executives while project managers manage schedules and scope.

• Conduct periodic brand and account audits against client benchmarks.

• Oversee annual strategic account planning and suggest next scopes of work.

• Provide handoff briefs to web and production teams.

• Review creative outputs for strategic alignment and adherence to brand standards.

• Identify process gaps and propose enhancements.

• Transition from overseeing verbal identity writing and co-leading workshops to independently leading workshops and managing strategy for multiple clients within 90 days.

• Contribute to strategy for at least one client campaign beyond the brand foundation within six months.

⛳️ Requirements

• 3-5+ years of experience in brand strategy at an agency or consultancy, specifically leading B2B positioning and messaging initiatives.

• A portfolio showcasing your brand strategy and verbal identity work, including the rationale for your decisions.

• Proven senior-level brand copywriting skills.

• Experience in facilitating multi-day workshops with executive teams.

• Proficient in presenting to and fostering trust with executive stakeholders.

• Demonstrated experience in writing briefs and collaborating with designers, writers, developers, and video teams.

• Ability to manage 6–8 concurrent engagements efficiently.

• Proficient in monday.com, Figma, and Google Slides.

• Familiarity with using AI tools for research, competitive audits, and synthesis.

• Requirement for human-written messaging; FieldWrk does not accept AI-generated copy for deliverables.

• Willingness to travel 3–9 days per month.

• Availability to work predominantly within CST hours (9 AM–5 PM CT).

• Strong desire to positively impact the design for hardworking and construction industries.

• Ability to fulfill key responsibilities effectively.

• Excellent listening and questioning skills.

• Capability to build rapport with creative designers and senior executives.

• Strong critical thinking, curiosity, and a healthy skepticism of superficial responses.

• Quick learner with the ability to adapt across clients, projects, and industries.

• A proactive “get it done, do it well” mindset, characterized by craft, speed, resourcefulness, sound judgment, and follow-through.

• Ownership of tasks, proactive problem-solving abilities, and the capacity to advance work independently.

• High standards, openness to feedback, adaptability, and sound judgment.

• Reliability, collaboration, proactive communication, and effective commitment management.

• Adaptability to take on various roles in an early-stage company.

• Intentional and critical application of AI; unedited AI-generated writing and AI-reliant concept development are unacceptable.

• Final application submissions must be crafted in the applicant’s own words and voice.

🏝️ Benefits

• Health insurance (United) — FieldWrk covers 85% for full-time employees and 50% for families, plus an optional HSA match.

• Vision and dental insurance — FieldWrk covers 100% of costs.

• Two weeks of paid holiday rest at the end of the year.

• Flexible PTO policy — We encourage everyone to take 2-3 weeks off annually, in addition to our standard company holidays.

• Life, disability, accident, critical illness, and cancer insurance plans.

• 401k and retirement plans — Available after three months of employment.

• Paid parental leave.

• Opportunity to see impressive earthwork, demolition, mining, and construction projects.

• Work for a company that values, trusts, and empowers its employees.

• Eligibility for performance bonuses/profit sharing after six months of employment — we believe that when FieldWrk succeeds, our team should too.

• Remote work options and flexible hours within a 40-hour work week.