Director, B2B – Enterprise Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement CeriFi's inaugural account-based marketing (ABM) initiative focused on enterprise accounts within the financial services, tax and accounting, and legal sectors.

• Develop the infrastructure and reporting mechanisms to define, monitor, and quantify marketing-qualified leads (MQLs) delivered to Sales.

• Collaborate with Sales leadership to pinpoint target accounts, establish lead handoff criteria, and create a repeatable marketing-to-sales process for enterprise clients.

• Craft sales enablement resources, engaging content, and campaigns tailored to enterprise buying cycles and multi-stakeholder transactions.

• Design cross-sell and upsell campaigns to promote additional CeriFi brands and products to current enterprise clients.

• Generate new demand generation initiatives aimed at attracting new enterprise logos into the sales funnel.

• Implement systems, processes, and a reporting cadence through Salesforce to evaluate program effectiveness and pipeline influence.

• Act as the marketing lead and strategic partner for enterprise growth initiatives, working closely with Sales, Product, and Customer Success teams.

⛳️ Requirements

• 10–15 years of B2B marketing experience, demonstrating a proven ability to develop and expand enterprise or ABM marketing programs.

• Experience collaborating directly with enterprise sales teams.

• Previous enterprise sales experience is advantageous.

• Ability to establish a function from scratch while strategically executing campaigns.

• Practical experience with Salesforce and marketing/sales reporting tools.

• Capability to define and substantiate MQL and pipeline metrics.

• Strong instincts in sales enablement, with skills to create content and tools that facilitate the progression of enterprise deals.

• Experience in the financial services, tax and accounting, legal, or other regulated/compliance-driven industries is a plus.

• Familiarity with a multi-brand or post-acquisition/integration environment is beneficial.

• Exceptional cross-functional collaboration and communication skills.

• Comfortable working with a high degree of autonomy in a newly established role.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work arrangements.

• Collaborative and innovative work environment.