Director, Audience & Connections Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop comprehensive strategies for connections across paid, owned, and earned media channels.

• Conduct thorough analysis and research to identify category, cultural, and consumer insights.

• Create consumer journey maps that outline the path to purchase and significant moments of influence.

• Act as a strategic advisor to clients regarding media investment choices.

• Collaborate with teams in media, data, accounts, and creative fields.

• Establish measurement frameworks throughout the consumer journey.

• Represent the agency’s strategic perspective in client presentations and pitches for new business.

• Lead strategy and insights for new business pitches in alignment with media strategy.

• Contribute to initiatives that promote thought leadership.

• Provide strategic direction and feedback to cross-functional teams.

⛳️ Requirements

• 6-8 years of experience in consumer insights, connections strategy, or a related field within an Advertising/Media agency.

• Extensive knowledge of audience and competitive intelligence tools such as GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb.

• Demonstrated success in collaborating with integrated media teams across both traditional and digital channels.

• Ability to foster and enhance client partnerships.

• Experience in supporting new business pitches and working closely with media strategy.

• Capability to present strategic recommendations to senior client stakeholders and internal leadership effectively.

• Profound understanding of digital, social, programmatic, and traditional media channels.

• Strong analytical abilities.

• Experience in developing frameworks for consumer journeys and campaign platforms.

• Practical knowledge of AI tools and the ability to craft creative prompts.

• Strategic and consumer-focused mindset.

• Excellent communication and presentation skills.

• Familiarity with media planning, research, and measurement methodologies.

• This position is not eligible for immigration sponsorship.

• Must be authorized to work in the United States, in accordance with E-Verify requirements.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended holiday break during winter.

• Flexible scheduling options.

• Work-from-anywhere opportunities.*

• 100% paid parental leave.

• 401(k) matching.

• Comprehensive medical, dental, vision, life, and pet insurance.

• Sponsored life insurance.

• Short-term disability insurance and additional voluntary insurance options.

• Annual Class Pass credits.

• Annual performance bonus (not guaranteed; eligibility requirements apply).