Director, Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a senior strategic consultant for clients, focusing on analytics, testing, and data-informed decision-making.

• Develop and nurture long-lasting client relationships while identifying opportunities for expanded engagement.

• Represent the practice in critical client discussions, escalations, and renewal processes.

• Deliver findings and recommendations to senior marketing teams and client leadership.

• Facilitate measurement strategy workshops to define objectives, KPIs, and analytical methodologies.

• Lead project teams while remaining actively involved in technical tasks.

• Establish technical designs for implementations of Adobe Analytics and Customer Journey Analytics (CJA).

• Maintain a hands-on proficiency in advanced reporting, segmentation, calculated metrics, and Workspace analysis.

• Provide guidance on analytics implementation, tagging strategies, data layer designs, and quality assurance.

• Oversee and actively participate in test-and-learn programs and experimentation utilizing Adobe Analytics, CJA, and Adobe Target.

• Set benchmarks for analytics strategies, dashboarding, and reporting processes.

• Review and enhance the quality of insights, dashboards, and narratives.

• Support projects across the Adobe suite, including Adobe Journey Optimizer (AJO) and Real-Time Customer Data Platform (RT-CDP).

• Keep abreast of developments in the Adobe Experience Platform ecosystem and offer strategic advice to clients.

• Lead and mentor direct reports while aiding in staffing decisions.

• Contribute to proposals, scoping, pricing, and overall account development.

• Represent the practice at conferences, through blogs, webinars, and other industry events.

• Advocate for information security practices and evaluate/report on security risks.

• Ensure adherence to data privacy and protection regulations, including GDPR and CCPA.

• Incorporate data protection measures throughout the information lifecycle.

⛳️ Requirements

• Over 8 years of hands-on experience with Adobe Analytics and Adobe Customer Journey Analytics.

• More than 8 years in an agency or client-facing consulting role, with previous experience in a senior or lead consulting capacity.

• Proven ability to build trust with client stakeholders and influence strategy at a senior level.

• Experience in leading project teams, with a preference for candidates who have mentored or managed consultants or analysts.

• Strong business acumen, with experience contributing to proposals, scoping, and account development.

• Exceptional written and verbal communication skills, capable of leading workshops and presenting to senior stakeholders.

• Comprehensive understanding of analytics implementation, tagging, data layer architecture, and best practices in data governance.

• Experience in defining technical designs and documentation for analytics implementations.

• Experience in designing and executing measurement strategies, including KPI frameworks and test-and-learn initiatives.

• Possession of Adobe Analytics and/or CJA certification is a plus.

• Familiarity with Adobe Target and other Adobe Experience Platform solutions (RT-CDP, AJO) is advantageous.

🏝️ Benefits

• Equal opportunity employer.

• Willingness to sponsor eligible candidates for employment visas.