Director, Analytics

This is a fully remote position, open to applicants in Colorado, +4 more states.

📋 Description

• Develop a comprehensive understanding of clients’ strategic challenges, initiatives, and competitive landscape; leverage this knowledge to create measurement frameworks and reporting strategies.

• Ensure analytics initiatives yield clear, engaging, and actionable insights and narratives.

• Create and assist with executive-level presentations and analyses related to analytics and data solutions.

• Oversee dashboards, evaluate campaign performance reports, and manage advanced measurement techniques, including brand health assessments, incrementality analysis, and A/B testing.

• Transform data and outcomes into engaging, actionable insights.

• Guarantee the timely completion of scheduled and on-demand deliverables while continuously enhancing processes.

• Present reports, viewpoints, and other materials to clients via phone and in person.

• Supervise analysts and managers, offering mentorship, technical direction, and career development assistance.

• Collaborate with data engineering, business intelligence, and marketing science teams to enhance data infrastructure and analytics workflows.

• Ensure data accuracy, integrity, and consistency across all deliverables.

• Partner with Planning and Investment teams for annual budget formulation, media plan development, and budget/plan optimization.

• Stay updated on industry trends, analytics best practices, emerging tools, and methodologies.

• Cultivate a broad and deep understanding of the solutions and offerings available at BarkleyOKRP and MissionOneMedia.

⛳️ Requirements

• A bachelor's degree.

• Over 7 years of experience in data and analytics, particularly in advertising, management consulting, marketing, or digital consulting.

• Familiarity with agency-side media campaign planning and execution is preferred but not essential.

• Demonstrated leadership skills and experience in managing client relationships and leading analytics workstreams across various accounts.

• Strong understanding of media metrics and campaign performance evaluation.

• Experience with attribution modeling and the interpretation of Marketing Mix Modeling (MMM).

• Proficient in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies.

• Ability to identify business challenges and implement analytics-driven strategies.

• Exceptional communication and presentation skills.

• Capability to train and mentor colleagues.

• Comfortable navigating ambiguous situations.

• Proficient with analytics and visualization tools such as Excel, Tableau, and Power BI; knowledge of SQL is a plus.

🏝️ Benefits

• Multiple health insurance options.

• Flexible paid time off (PTO).

• Life insurance coverage.

• 401K retirement plan.