Director, Affiliate Marketing

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and implement RSI's affiliate marketing strategy across all current and future regulated markets.

• Establish strategic partnerships with prominent affiliate partners and onboard new publishers.

• Represent RSI at events such as G2E, SBC Summit, ICE Barcelona, and iGB L!VE.

• Spearhead affiliate strategies for new market entries.

• Manage one of RSI's largest acquisition budgets and enhance CPA frameworks utilizing LTV and ROI.

• Enhance forecasting accuracy through improved commercial governance and payment oversight.

• Collaborate with Finance on budgeting, accruals, and partner payment procedures.

• Direct the affiliate technology roadmap from a Growth Marketing viewpoint.

• Work with MarTech, Product, and Engineering teams to enhance attribution, measurement, and affiliate tracking.

• Implement strategies to maximize app installs, deep linking, app-to-registration conversion, and mobile attribution.

• Supervise affiliate operations across regulated markets.

• Lead the evolution of commission structures, partner onboarding, and governance processes.

• Collaborate with Legal and Compliance on licensing, terms and conditions, responsible gaming, and fraud prevention.

• Partner with BI to operationalize partner-level LTV reporting and create executive dashboards.

• Utilize data to refine partner investment strategies.

• Ensure affiliates have access to up-to-date, effective marketing materials.

• Create scalable partner communications, business reviews, and promotional plans.

• Manage RSI's Affiliate Manager, providing coaching, development, and strategic guidance.

• Oversee the relationship with the Affiliate Network for managed services.

• Collaborate across functions to promote integrated acquisition strategies.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Finance, Analytics, or a related field preferred, or equivalent relevant work experience.

• Over 10 years of experience in affiliate marketing, ideally within regulated gaming.

• At least 2 years of experience in people management.

• Proven experience in managing affiliate programs, agencies, or strategic partnerships.

• In-depth knowledge of CPA, Revenue Share, hybrid commission structures, LTV, and ROI optimization.

• Familiarity with platforms such as Income Access, Impact, CJ, Partnerize, or similar.

• Strong commercial and analytical capabilities.

• Excellent communication skills at the executive level.

• Willingness to travel domestically and internationally.

• Preferred experience with a sportsbook or online casino operator.

• Experience with AppsFlyer or other mobile measurement tools is preferred.

• Experience launching affiliate programs in newly regulated markets is a plus.

• Knowledge of mobile attribution, deep linking, and app marketing is preferred.

• Familiarity with Sigma, Tableau, or Power BI is advantageous.

• Candidates must reside in eligible locations within the Continental US or Canada.

🏝️ Benefits

• Discretionary annual company bonus (Eligibility varies by role).

• 401(k) plan with a 100% company match on the first 4%.

• Comprehensive medical coverage (HSA & FSA plans), along with dental and vision insurance.

• Paid Time Off (Eligibility varies by role).

• Employee Assistance Program (EAP).

• Competitive compensation package.

• Initiatives to promote work-life balance.

• Autonomy – we value personal freedom and responsibility.

• Creativity – we welcome new ideas for improvement.

• Growth – we aim for your personal and professional development.

• Work alongside top-notch professionals who are passionate about their work.

• A people-oriented environment with a supportive atmosphere.

• Support for professional and personal growth.