Direct Sales CRM Analyst II – International

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop CRM strategies for the Direct Sales channel in Colombia, ensuring alignment with business goals and addressing short- and medium-term organizational requirements.

• Work alongside local teams in Colombia to design, validate, and refresh tactical and CRM initiatives.

• Implement CRM strategies utilizing the Salesforce Marketing Cloud platform.

• Set up campaigns and customer journeys through email, SMS, push notifications, and WhatsApp.

• Apply best practices to guarantee campaign quality and compliance with planned objectives.

• Oversee the performance metrics of campaigns and customer journeys.

• Monitor the health and reputation of IPs and subdomains.

• Analyze and distribute engagement results on a weekly basis.

• Provide insights and recommendations for operational enhancements and campaign optimization.

• Report any risks and deviations in execution.

• Collaborate with internal CRM teams as well as local teams in Colombia.

• Adjust tactical strategies and ongoing campaigns as needed.

• Create visualizations and presentations to convey analyses and insights to both technical and non-technical teams.

⛳️ Requirements

• Bachelor’s degree in Business Administration, Marketing, Engineering, Computer Science, or related fields.

• Familiarity with Salesforce Marketing Cloud.

• Proficiency in AMPscript for developing personalized, dynamic content.

• Experience with Email Studio, Mobile Studio, and Automation Studio.

• Experience with Journey Builder, Content Builder, and Audience Builder.

• Knowledge of SQL and data structures such as data extensions and lists for clustering and segmentation.

• Capability to work with data from sources not yet organized in databases and extract such data from business areas.

• Intermediate/advanced skills in Google Workspace (Docs, Sheets, Slides).

• Experience in planning strategies and channels.

• Ability to communicate effectively in Spanish.

• Marketing Cloud Specialist or Marketing Cloud Consultant certification is advantageous.

• Experience in Direct Sales is a plus.

• Familiarity with building reports and monitoring using Tableau, Data Studio, Looker, or similar tools is a plus.

• Technical knowledge of HTML, CSS, JavaScript, GTL, and/or Python is beneficial.

• Excellent verbal and written communication skills, resilience, and ability to work collaboratively in a team environment.

🏝️ Benefits

• Medical and dental plan.

• Medication assistance.

• Family health allowance.

• Free psychotherapy sessions.

• Telemedicine and second medical opinion services.

• Complimentary flu vaccine.

• Health care programs.

• Meal allowance or local restaurant vouchers.

• Food allowance.

• Christmas food allowance.

• Gym and fitness studio plan.

• Home office allowance.

• Pet health plan.

• Birthday day off.

• Up to 40% discount on our products.

• Employee association benefits (partnerships, multibrand store, gym memberships, courses, and more).

• Travel and accommodation program.

• Childcare assistance.

• Child nutrition credit.

• Nanny assistance.

• School supplies assistance.

• Legal, psychological, and social counseling.

• Support for non-traditional parents.

• Extended parental leave (180 days for mothers and 120 days for fathers).

• Commuter benefit and parking facilities.

• Life insurance.

• Bereavement support for the loss of parents.

• Private pension plan.

• Payroll-deductible loans.