
Direct Response Creative Strategist
Posted 5 days ago

Posted 5 days ago
This is a fully remote position, open to applicants in United Kingdom.
• Evaluate performance metrics, brainstorm advertising angles and variations for hooks, and draft new briefs weekly for the editing team.
• Take charge of the creative strategy for brand partners, which includes maintaining a strategy document that tracks angles, performance metrics, and upcoming tests.
• Keep an eye on platform trends, effective ad formats, and changes in policies.
• Convert trends and policy adjustments into testable concepts for client accounts.
• Collaborate with 3–5 brand partners concurrently.
• Create new successful ads through extensive creative collaboration with brand partners.
• Engage directly with brand partners as well as growth and design teams.
• Conduct research to develop advertising angles, craft hooks, and produce creative briefs for editors.
• A minimum of 2 years of experience in digital marketing.
• Familiarity with paid media and the creation of converting content.
• Capability to brainstorm advertising angles and concepts, bringing them to fruition.
• Detail-oriented, organized, and adept at managing multiple projects at once.
• Openness to learning and both giving and receiving feedback.
• Comfortable sharing insights with team members and clients.
• A strong passion for creative strategy and keeping up with current trends in the industry.
• Readiness to work during US hours.
• Availability for calls typically scheduled between 12pm–6pm EST on weekdays.
• Generous paid time off and benefits policy.
• Fully remote position.
• Regular creative evaluations, direct feedback, and opportunities for advancement into senior roles.
• Weekly team check-ins, creative reviews, and training sessions.
• Paid, take-home assignment as part of the hiring process.
Tinuiti
Stanley Black & Decker, Inc.
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