
Direct Response Creative Strategist
Posted 5 days ago

Posted 5 days ago
This is a fully remote position, open to applicants in Netherlands.
• Evaluate performance metrics, brainstorm advertising angles and hook variations, and create new briefs weekly for the editing team.
• Take ownership of the creative strategy for brand partners, including maintaining a living strategy document that tracks angles, performance, and upcoming tests.
• Stay updated on platform trends, successful ad formats, and policy changes, converting them into actionable account concepts for testing.
• Collaborate with 3–5 brand partners simultaneously, delving deeply into their creative needs and developing successful advertisements.
• Conduct research, generate ad angles, craft hooks, and prepare creative briefs for editors.
• Work closely with brand partners and growth/design teams.
• Minimum of 2 years of experience in digital marketing.
• Strong understanding of paid media and effective content that drives conversions.
• Ability to brainstorm ad angles and concepts, bringing them to fruition.
• Highly detail-oriented and organized.
• Capable of managing multiple projects at once.
• Eagerness to learn and both give and receive constructive feedback.
• Comfortable sharing insights with team members and clients.
• Passionate about creative strategy and keeping up with current trends that yield results.
• Availability to work during U.S. hours.
• Open to calls typically scheduled between 12pm and 6pm EST on weekdays.
• Regular creative reviews, direct feedback, and opportunities for advancement into senior roles.
• Weekly team check-ins, creative reviews, and training sessions.
• Generous paid time off and benefits policy.
• Fully remote position.
• Competitive compensation offered in USD.
Tinuiti
Stanley Black & Decker, Inc.
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