Digital Strategist, Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, oversee, and enhance Google Ads campaigns across Search, Performance Max, Local Services Ads, Demand Gen, and YouTube to generate high-intent legal leads.

• Develop, oversee, and expand paid social campaigns mainly on Meta (Facebook and Instagram), with potential growth into LinkedIn, TikTok, or Reddit.

• Craft comprehensive omni-channel paid media strategies that align with client objectives.

• Conduct daily monitoring and hands-on optimization of search terms, negative keywords, bidding techniques, audience targeting, creative materials, and ad copy.

• Evaluate CPL, CPA, conversion rates, impression share, Quality Score, and lead quality to efficiently scale accounts.

• Implement continuous A/B testing on search copy, ad extensions, audience segments, creative materials, and landing page experiences.

• Resolve issues related to tracking, attribution, conversion actions, Google Tag Manager, GA4, Google Ads tags, and Meta pixels.

• Oversee campaign setup, budget management, and reporting processes.

• Share performance insights, strategies, and updates with internal teams and clients.

• Foster measurable growth for law firm clients through paid media, SEO, web development, and marketing technology.

⛳️ Requirements

• Applicants must be located in the United States and authorized to work without sponsorship.

• Over 5 years of experience in managing performance-driven paid media campaigns, with a strong, proven history in Google Ads (Search/PPC).

• Extensive, hands-on experience with Google Ads Manager, Google Analytics 4 (GA4), and Meta Ads Manager.

• Demonstrated success in scaling lead generation campaigns while achieving efficiency and ROI targets.

• Technical expertise in campaign attribution, conversion tracking, GTM, and performance reporting tools such as Looker Studio, Domo, Tableau, or Power BI.

• Mastery in SEM fundamentals: match types, negative keyword strategies, Quality Score optimization, and automated bidding strategies.

• Strong grasp of performance marketing, lead generation, and multi-touch user journeys.

• Excellent analytical, organizational, and problem-solving abilities with a keen attention to detail.

• Capability to work independently, manage multiple client accounts, and take ownership of performance outcomes.

• Preferred: experience in managing paid search and paid social campaigns in the legal sector.

• Preferred: experience marketing legal services or working within highly regulated, competitive industries with high CPCs.

• Preferred: agency experience handling multiple client accounts simultaneously.

• Preferred: Google Ads and Meta Paid Ads Certifications.

• Preferred: familiarity with Google Local Service Ads.

🏝️ Benefits

• 401(k): Match 100% of employee contributions up to 4%.

• Unlimited Manager-Approved Paid Time Off.

• Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month).

• Dental & Vision Insurance: Guardian.

• Company-provided MacBook.

• Fully Remote.