Digital Performance Specialist

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Serve as the main digital advisor for designated dealers, promoting the adoption and success of sponsored digital initiatives.

• Collaborate with District Sales and Aftersales Managers to pinpoint opportunities that enhance dealer engagement and performance.

• Mentor dealers on strategies for customer acquisition, retention, and satisfaction using digital methods.

• Perform digital evaluations, analyze KPIs, and create actionable plans to enhance outcomes.

• Oversee website customizations, address vendor issues, and manage technical support requests.

• Direct the implementation of divisional go-to-market strategies encompassing websites, digital advertising, consumer marketing, lead management, service optimization, social media and reputation management, and digital signage.

⛳️ Requirements

• Bachelor’s degree with 1–2 years of experience in digital marketing or advertising.

• Proficient understanding of SEO, SEM, social media, CRM, and digital retail strategies.

• Strong consulting abilities and skills in relationship building.

• Exceptional communication and time management skills in a dynamic environment.

• Willingness to travel up to 20% and adapt to varying levels of dealership digital expertise.

• Previous experience in the automotive or dealership sector (preferred).

• Familiarity with Salesforce and performance consulting processes (preferred).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision.

• Opportunities for professional development and career growth.

• Flexible work environment with remote work options.