Digital Performance Marketing Officer

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop, launch, oversee, and enhance paid advertising campaigns through Meta Ads Manager, including Facebook and Instagram, LinkedIn Ads, TikTok Ads, and YouTube marketing.

• Oversee Google Ads campaigns covering Search, Display, Performance Max, YouTube, and remarketing efforts.

• Handle campaign setup, which includes defining objectives, identifying audiences, targeting, placements, budgets, bidding strategies, and ongoing optimization.

• Manage digital campaigns from the initial brief to execution, optimization, reporting, and performance evaluation.

• Create and manage Mailchimp campaigns, which encompass templates, segmentation, audience management, automation, customer journeys, and reporting.

• Track campaign performance and implement data-driven modifications to enhance customer acquisition, conversions, and sales.

• Utilize GA4 and digital performance analytics to track results and pinpoint areas for improvement.

• Oversee conversion tracking requirements, including pixels, UTMs, and attribution methodologies.

• Assist with customer acquisition funnels, remarketing initiatives, and conversion optimization across pertinent digital platforms.

• Contribute to SEO efforts, including keyword analysis and content enhancement.

• Craft digital copy and campaign messaging for paid media, email, and other digital marketing initiatives.

• Evaluate campaign performance and deliver clear insights, actionable steps, and recommendations.

• Handle multiple campaigns, priorities, budgets, and deadlines with a high degree of accuracy.

• Execute other relevant duties as needed.

⛳️ Requirements

• At least 3 years of hands-on experience in digital or performance marketing, particularly with strong B2C digital marketing expertise in a customer-acquisition-driven setting.

• Demonstrated ability to independently build, launch, manage, and improve paid digital campaigns from the initial brief to execution, optimization, reporting, and performance assessment.

• Practical experience with Meta Ads Manager (Facebook and Instagram), LinkedIn Ads, TikTok Ads, and YouTube marketing, including campaign objectives, audiences, targeting, placements, budgets, bidding, and optimization.

• Solid understanding of Google Ads, covering Search, Display, Performance Max, YouTube, and remarketing campaigns.

• Practical experience with Mailchimp, including campaign development, templates, segmentation, audience management, automation, customer journeys, and reporting.

• Strong knowledge of GA4, conversion tracking, pixels, UTMs, attribution, and digital performance analytics, with the capability to analyze data and convert insights into clear actions and recommendations.

• Good understanding of SEO, including keyword analysis, content optimization, customer acquisition funnels, remarketing, and conversion optimization.

• Excellent digital copywriting and communication skills, capable of creating effective campaign messaging for paid media, email, and other digital marketing channels.

• Proven ability to showcase examples of personally managed campaigns, detailing campaign objectives, direct involvement, optimization strategies, and measurable outcomes; strong attention to detail and capacity to juggle multiple campaigns, budgets, priorities, and deadlines.

• Capability to work autonomously and take responsibility for campaign delivery and results, while adhering to Australian business hours.

• Previous experience in a digital/performance marketing agency, managing multiple brands/clients, and exposure to industries such as insurance, financial services, ecommerce, subscription businesses, or similar B2C sectors is highly preferred.

🏝️ Benefits

• Work from home.

• Monday to Friday: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time).

• Health Maintenance Organization (HMO) coverage with 2 free dependents and medical reimbursements.

• Government-mandated benefits.

• Opportunities to collaborate with leading companies in Australia and beyond.

• Training programs for career advancement.

• Engaging company outings, team activities, and wellness sessions.

• Supportive and inclusive culture.

• Dedicated managers focused on your personal growth and success.

• Competitive compensation and benefits package.

• Additional entitlements.

• Structured career development initiatives.

• Commitment to equal opportunity and an inclusive workplace.