Digital Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full responsibility for the Meta and TikTok strategy, budget, and daily execution for legal lead generation brands.

• Establish audience, practice-area, market, and language strategies across various brands.

• Allocate, pace, defend, and adjust budgets according to performance metrics by geography and market trends.

• Create and manage campaigns directly, including account structures, audience strategies, bidding, placements, exclusions, budget pacing, and daily optimization.

• Provide briefs to creative teams, analyze performance data, identify creative fatigue, and develop testing plans.

• Collaborate with the CRO team to optimize landing pages and conversions.

• Organize page and creative testing schedules to prevent confounding results.

• Ensure accurate downstream measurement utilizing Conversions API, offline conversion imports, and applicable value-based signals.

• Generate reports that link spending to retained cases instead of just form submissions.

• Conduct quality assurance across campaign setups, tracking, and landing pages, addressing any issues that arise.

• Provide regular performance reports detailing results and recommended next steps.

• Keep an eye on competitor activities within owned channels.

• Assess and experiment with additional channels including Reddit, Snapchat, Pinterest, connected TV, creator, and affiliate partnerships.

• Collaborate daily with creative, analytics, and paid search teams.

• Ensure campaign adherence to attorney advertising regulations and platform policies.

⛳️ Requirements

• Over 4 years of experience managing paid social as a hands-on buyer.

• Significant experience with both Meta Ads Manager and TikTok Ads Manager.

• Proven experience in acquiring consumer leads for sales or intake teams; focusing on lead generation rather than e-commerce.

• Experience optimizing for downstream results such as cost per qualified lead, cost per sale, or cost per retained case.

• Direct oversight of a substantial budget, with the authority to reallocate funds as needed.

• Capability to collaborate effectively with creative and CRO teams.

• Proficiency in writing actionable concept briefs and providing constructive feedback to designers/editors.

• Ability to contribute to testing plans that yield valuable insights.

• Proficient in DOMO, Tableau, Power BI, or advanced Excel.

• Bachelor's degree in marketing, advertising, business, or a related discipline.

• Professional proficiency in both Spanish and English (this will elevate candidates in the selection process).

• Experience with multicultural direct response and Hispanic audiences (this will elevate candidates in the selection process).

• Background in legal lead generation or related high-intent regulated sectors (this will elevate candidates in the selection process).

• Familiarity with offline conversion pipelines, Conversions API implementations, or tracking infrastructure (this will elevate candidates in the selection process).

• Experience with additional channels such as Reddit, Snapchat, Pinterest, connected TV, YouTube, or creator partnerships (this will elevate candidates in the selection process).

🏝️ Benefits

• 3 Weeks Paid Time Off

• 12 Weeks of Paid Parental Leave

• Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)

• 401(k) Retirement Savings Plan

• Wellness Initiatives/Employee Assistance Program

• Rewards and Recognition Programs

• Career Development Opportunities

• 10% annual bonus